Convince & Convert

MAY 12, 2010

Jay Baer has said on this very blog that he believes every company will have a social component within 2 years, and Amber Naslund has written persuasively about the dangers of requiring case study “proof&# before getting involved. What separates 'social' now from what has come before is that it got buzz, got cool, got popular.

Consultant 121

Consultant Social CRM MySpace Social Media 121

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FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 138

CSR Social Media Strategy Consultant 138

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FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

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AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 142

Social Media Strategy Tourism Social CRM 142

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APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. How can I help you?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Maybe it has to do with the size of the item or big ticket item (cost).

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Content Consultant Social Media 139

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! I was there for business last year, visiting my friends at Flint Group. Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Mike you are a helpful marketing genius.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. It’s a familiar tale. The goals shift. The founders leave. How can I help you?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I’ve seen some linkedin groups with great discussions. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Im Jay Baer. How can I help you?

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities. Tickets are going fast , Social Media Success Summit. How can I help you?

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

FEBRUARY 19, 2016

He is at the center of the community so far, as we map it out. Jay: So to recap on that piece of it, Little Bird’s influence rankings are based on how many people within the group of influencers around that topic follow each one another. It turns out that there is not just one community here either. Marshall: Great.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

MARCH 18, 2010

2nd page of this paper as proof: [link] [link] Weintraub Adv RT @jaybaer: Getting Serious About Social Media [link] [link] themaria I like it. Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? I like your FB group as a newsletter analogy.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

Total cost? As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. This is a social address book, and social CRM application at each extreme. How can I help you?

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 9, 2010

It's not that because of social media, trust has gone down. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JULY 8, 2010

link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. It should hopefully balance out the shiny-object people who declare email is dead. It most certainly isn't.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 2, 2010

mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. Personnel Integration In many (most?)

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. How can I help you?

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Not bad considering the haircut only costs $15.00. Yet another testimonial for them.

Foursquare 152

Foursquare Analysis Consultant Mobile 152