Jeff Esposito
APRIL 1, 2013
A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.
Jeff Esposito
APRIL 22, 2012
One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.
Jeff Esposito
MARCH 21, 2011
Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.
Jeff Esposito
JANUARY 8, 2014
A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Less can be More.
Jeff Esposito
DECEMBER 9, 2010
Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. Conversing. The root of social media is the conversation on the platforms that we all know and love.
Jeff Esposito
JUNE 13, 2011
Facebook provides this data under the site’s Insights function. The first is the number of both inbound and outbound conversations on a specific social property. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month.
Jeff Esposito
MAY 18, 2012
Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post. In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space.
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