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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195
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(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

When Bill Doern asked if I would participate once again this year I readily said yes, and on a Friday afternoon this Spring I listened and provided feedback on social media strategy presentations by 10 teams of aspiring digital marketing professionals. It’s much harder to make difficult decisions about what you should do.

Strategy 195
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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. These are significant changes, but will they be enough to restore users’ trust?

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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226
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Tips for Your Business from Social Media Day Conference

yMarketingMatters

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. Email Marketing.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies.

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies 419