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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Next, let’s change that dropdown to URLs. This will be a list of all the specific URLs where the selected event has occurred during the time period you chose. This is a great summary of how many events you’re getting by URL.

Eventful 183
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22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must grow your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

List 257
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

I honestly couldn’t even list all of the apps I tested here. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. Let me know in the comments below!

Training 185
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22 Simple Tips to Build Your Email List Organically

yMarketingMatters

Your email list is the core and infrastructure of your business. Obviously for email marketing to be effective, you’ve got to possess a list, right? You must build your list organically and you must do it by offering value, that’s it. List building starts with the sign-up process: You need to get people to subscribe.

List 217
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Custom Events: Make a list of all important actions that happen on your website. Let me know in the comments below! Pick an action source of either Website or Physical Store. When Should You Use Each?

Eventful 173