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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Doesn’t volume assist Facebook with optimization and delivery?

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How to Prepare Facebook Ads Clients for iOS 14

Jon Loomer

You can find this in Facebook Analytics by creating a filter for people who used a particular app or device (select iOS for Device OS). Facebook is making global changes to its ad products that will impact all advertising, regardless of iOS 14 exposure. Prior to mid-January, Facebook used 28-day click and 1-day view as the default.

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Is Ads Manager Down?

Jon Loomer

Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do. Let me know in the comments below! Do you use this resource? The post Is Ads Manager Down?

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Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. From Facebook: Our goal is to put your logo next to your content wherever it appears in Facebook. Have you added logos to your Brand Asset Library?

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How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. If available, an answer will prefill from the user’s Facebook profile.

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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`