Convince & Convert

JULY 27, 2010

The comments are yours. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? It will pay off. RT @maddiegrant [yes awesome!]

Social CRM 117

Social CRM Consultant Blogger MySpace 117

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JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Thanks for comment Kyle.

Twitter 125

Twitter Metrics Social CRM Consultant 125

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JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

SEO 115

SEO Social Media Consultant Social CRM 115

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MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Case Study Strategy Study 125

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APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. You run over to check your Twitter account. Subscribers then receive a digest of all the content posted to the fan page. Im Jay Baer.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

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FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. link] Eric Buchegger Tying together CSR and social media.

CSR 137

CSR Social Media Strategy Consultant 137

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SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. friends!) – Posted using Chat Catcher [link] BGJayJay (Jason Amunwa) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Check it out and let us know what you think in the comments, won’t-cha? I’m a big fan of these guys. Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. Im Jay Baer.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 11, 2010

Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Invite current customers to comment on your answers. Now you’re combining content with marketing, social media with customer service. Then come on back and tell us your story in the comments.

FAQ 137

FAQ Content Consultant Social Media 137

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SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Leave a comment please.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

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JUNE 3, 2010

I can't think of many examples of that type of guts on the player side. Thank YOU for taking the time to comment. link] [link] DJ Waldow Absolutely amazes me that @jaybaer replies to all comments. We may be the least vindictive, grudge-holding society ever. jefflogden You are so right, Jay. link] jaybaer Thanks Cari.

Social Media 156

Social Media Strategy Consultant Social CRM 156

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MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. At first, you knew everyone at the party.

Social Media 119

Social Media Strategy Consultant RSS 119

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AUGUST 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? What a great example to set for your children. No idea what a Hoosier is.

Social Media 115

Social Media Strategy Travel Team 115

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APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. That is a great way to look at it.

Brands 143

Brands Content Social Media Consultant 143

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MARCH 3, 2010

We are a good example of a media outsider coming in with some fresh thought and making a splash. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. As Jay Baer recently [.] Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog. link] LinkedInPhoenix Why You Hold the Keys to Your Company's Social Media Success by @jaybaer [link] Thanks!

Social Media 130

Social Media B2B Company Consultant 130

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Will look forward to the next one… Jonny Stark Wow, quite a few comments on here already! Be interested in your thoughts and comments. Thanks so much for the comment. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 116

Metrics Social Media eBook Social CRM 116

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SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. And that’s how I pick the right social media monitoring tool for the job. Leave your additions, and any questions, in the comments! What about you? Any factors you look for or service you use that I didn’t mention?

Social Media 155

Social Media Radian6 Strategy SM2 155

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SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. BTW, tried to post these comments from my iPad and couldn’t… [link] Loren McDonald Great post Jay.

Social Media 141

Social Media Strategy Social CRM Consultant 141

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FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Please let me know by commenting below!

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. And that’s why your social media strategy must be tools-agnostic. Other good comments here, about thinking globally and commercially. “Your social media strategy must be tools-agnostic.&# Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Seems like the same arguement being used against social media. Failure may happen. Thanks Jay.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Your problem isn’t social media negativity.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. This is a social address book, and social CRM application at each extreme. Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 153

Social Media ScoutLabs Company Consultant 153

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MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. So how does all this relate to social media strategy – after all, that’s why we’re here, right? Im Jay Baer.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133