Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? What are they doing with social media that you are not? Or is it a blog that has 3-4 posts over the span of 6 months? Maybe, possibly, and perhaps?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. Be authentic. It takes time.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

JULY 12, 2010

I read an article in Wired’s Epicenter from a couple of days ago titled- Gaming the System: How Marketers Rig the Social Media Machine and the article caught my eye for a number of reasons. The first reason is that when I first “dabbled&# in social media 5 years ago-I was that marketer. And it was cool.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Social media validates my feelings and actions.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JANUARY 25, 2012

The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. A phone conversation?

Social Networking 212

Social Networking Avatar Meeting Fashion 212

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? All of a sudden this static world of reading and consumming media changed-overnight. Depending on your background and skillsets, the early days of social media for a lot of us, were so wonderous and so filled with curiosity. Our social media experiences are just that.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228