Direct Marketing Observations

OCTOBER 12, 2010

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. They went off. So what was Gap to do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JULY 15, 2011

Remember this comment from the naysayers? We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

APRIL 19, 2010

Do some of the following questions and comments sound familiar? But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Comment on YouTube. Comment on any blog anywhere. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 24, 2011

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? Or where the title of the promo piece was as important as the content contained within? Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

SEPTEMBER 30, 2011

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done. Back to the hoops analogy.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JULY 26, 2010

Do you remember the first time you got a blog comment? I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. It creates the false assumption amongst creators of content, that what will please us needs to constantly be elevated. It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

MARCH 10, 2011

The content of the email? It was apparent pretty quickly that this worked so at the time I wouldn’t pay much attention to the content of a blog as much as I did to the page rank of it. I commented and they commented back. Though at the end of the day, I didn’t expect a response. Well…He did respond.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

JUNE 23, 2010

He is transparent, authentic, and he shares content and advice liberally when he can. He reads and comments on other blogs when he has time and he is thinking of starting his own blog. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. There’s one problem tho.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

OCTOBER 10, 2011

We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it. In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other.

Avatar 138

Avatar Sports Project Team 138

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Create shareable content. Proactively share content. Don’t get me wrong, I love Rohit’s definition or &# new rules&# of SMO.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

MAY 3, 2010

If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean?

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better.

Consultant 171

Consultant Social Media Posterous Authentication 171