Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Regardless of your intentions, one negative comment or review could lead to a more serious situation that could harm your business’ reputation.

Reputation 87

Reputation Brands Sentiment Survey 87

Keyhole.co

JUNE 11, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Understanding audience sentiment towards content is critical.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. This is especially important when your company makes big moves. And this trend is likely to continue. Then, dig in further.

Examples 114

Examples Social Media Sentiment Influencer 114

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 97

Analysis Sentiment Marketing How To 97

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 98

Sentiment Analysis Patterns Price 98

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Analysis Notification 90

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 98

Reputation System Brands Knowledge Base 98

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Respond to Both Positive & Negative Comments. Sharing content related to the company or brand. Private messaging brand or company accounts. Find Great User-Generated Content.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 83

Analytics Conversation Brands Sentiment 83

Keyhole.co

MARCH 30, 2023

They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job. Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Look at your ratings and review data.

Sentiment 128

Sentiment How To Marketing Analysis 128

agora pulse

JANUARY 6, 2021

For example, I monitor comments and make any bid or budget adjustments right away. Start with what looks most important, like reading and reacting to comments on a viral post. To save time, set up saved replies to send in response to common questions or comments. Monitor Hashtags. Respond to Engagement and Mentions.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 124

Reputation Tools Brands How To 124

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. Harness the power of hashtags. Do hashtags work anymore? Social listening.

Strategy 125

Strategy Brands Hubspot Survey 125

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Social listening and hashtags tracking tools can help you monitor these metrics effectively. To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. For that, you need to capture positive, negative, and neutral words and phrases from all comments under YouTube videos of your competitors. The company also streams live on the platform. The company intensively invests in paid ads on YouTube.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Their team is also extremely engaged on social.

Strategy 116

Strategy Brands Content UGC 116

Keyhole.co

APRIL 25, 2023

The follower growth rate calculation is: Follower Growth Rate = New Followers / Starting Follower Count x 100% For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B which starts the month with 10,000 followers and gains 100.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. For example, one user commented, “Clean, simple, beautiful interface unlike many social tools which are so poorly designed they are next to unusable.” Users can also make their posts shoppable through Planoly.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 121

Brands ROI UGC Authentication 121

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

FEBRUARY 3, 2024

Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

JANUARY 22, 2020

Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment.

Social Media 145

Social Media HootSuite Template Templates 145

Sprout Social

FEBRUARY 18, 2020

More importantly, social media monitoring is not only about direct mentions or comments on your posts. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time.

Social Media 130

Social Media Strategy Brands Airlines 130

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities.

Industry 52

Industry News Google Brands 52