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5 ways social media listening increases customer advocacy

Sprout Social

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101
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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Build relationships with customers to cement their loyalty.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. And as a result, so has the role of social media managers. Take, for example, budget airline, Ryanair.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Social

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Create valuable and engaging content How do you make your brand identity memorable and valuable to the target market? It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. Engage with your audience Maintain regular communication with your audience through emails and social media marketing.

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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Doing so is a recipe for long-term loyalty and retention. Align your marketing, sales and support teams.

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