Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. TikTok didn’t invent influencer marketing.

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Trends Influencer Strategy Hashtag 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

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Influencer Social Media Strategy Marketing 59

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 142

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Leverage the Right Hashtags.

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Small Business Instagram Platform How To 202

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 102

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

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B2B Influencer Brands Marketing 118

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?

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Influencer Brands Fashion Review 100

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 137

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. But you’d be wrong because a viral TikTok trend discovered that guys are seemingly united in their obsession for Ancient Rome. ambarrail This trend is incredible. According to KnowYourMeme , this trend first surfaced in 2022.

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Social Media Meme Fashion Trends 239

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Keeping up with these social trends isn’t just a B2C priority.

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B2B Brands Marketing How To 136

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. .

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Influencer Trends Brands UGC 75

The Realtime Report

FEBRUARY 2, 2023

Collaborations with other influencers and special guests. HOP ON TRENDS EARLY: Bypass getting lost in a sea of content by hopping on viral content early and increase your chances of being discovered among popular hashtags or soundbytes before they get stale. Cross promotion.

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Engagement Social Media How To Hashtag 91

Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” That might mean playing around with hashtags, trying different trending sounds, or experimenting with the latest platform features.

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Team How To Social Media Management Trends 187

Social Media Network Marketing

MARCH 11, 2024

PersonalBrand #BrandStorytelling) Hashtag Hero - Master the Search Game: Hashtags are your key to unlocking new audiences. Research popular hashtags relevant to your niche and use them strategically in your posts. Stay updated on trends, analyze your results, and adjust your approach for continuous improvement.

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Engagement Social Media Hashtag Authentication 56

Social Media Network Marketing

FEBRUARY 29, 2024

Master the Art of Hashtags : Strategically employ hashtags relevant to your niche to amplify your reach and connect with users interested in your content. Forge Influential Partnerships : Collaborate with influencers and brands whose values align with yours to tap into their audience and build credibility within your industry.

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Instagram Hashtag Curation Authentication 56

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively.

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Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Hop on trends and challenges.

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How To Hashtag Influencer UGC 132

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 118

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Trending sounds, compelling visuals, and subtitle captions can make the narrative more immersive.

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YouTube Tips Collaboration Trends 113

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You can filter social posts by parameters like account, keyword, hashtags, and location. Trend-tracking. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

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Curation Social Media Management Tools Social Media 75

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

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Strategy How To Marketing Template 145

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

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Instagram Tools Hashtag Authentication 159

The Realtime Report

FEBRUARY 17, 2022

TikTok has gained popularity among various audiences and is becoming one of the most trending platforms globally. TikTok eventually expands the video’s viewership if it performs well in this limited market. Use Trends. Successful brands aren’t too serious about themselves and quickly capitalize on new trends.

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Brands How To Hashtag Influencer 91

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024.

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Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. Key features: Workflow tool for content collaboration.

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Tools Strategy Video Library 123

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Collaborations. The marketing budget of most brands increased following COVID-19. of their total budgets on marketing, the figure was only 8.1%

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Social Media Management Social Media Trends Meme 183

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. How many hashtags should you be using? To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. How can I effectively use hashtags on LinkedIn?

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LinkedIn Team Hashtag Authentication 113

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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Engagement Hashtag Influencer Trends 119