Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

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Eventful Social Media Conference Hashtag 107

Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. What is a virtual event?

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Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 103

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

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Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hashtag Activities Social Media Retail 145

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

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Eventful Engagement Brands Crowdsourcing 61

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Laurel Papworth

JANUARY 20, 2019

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? This lecture (series) is for EventProfs: Work for NonProfit, Gov, Business as a marketing event coordinator or similar. I’m glad you asked ??. Video is 11 mins long.

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Social Media Strategies Summit

AUGUST 11, 2022

Plant Power Journal is more of a content marketing exercise than a “true” community with all the associated features and functionality, like a forum or specific member benefits. Trailhead members — known as Trailblazers — are encouraged to collaborate and meet fellow users based on shared interests, job roles, and locations.

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The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. However, marketers will need to navigate the challenges this content style presents.

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SEO Trends Education Embedding 103

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Hashtag Research.

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Eventful Social Media Conference Hashtag 132

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

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Curation Social Media Management Tools Social Media 75

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Internal and External Communication and Collaboration. Problem: You need some easy and useful ways to collaborate with team members , volunteers, Board members, and external partners. Slack : Slack is a texting platform for teams.

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Tools Marketing Discount Hubspot 191

Keyhole.co

APRIL 25, 2023

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries.

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Fashion Campaign Social Media Marketing 52

Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Unexpected events.

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agora pulse

AUGUST 18, 2020

A social media calendar keeps your channels organized, pumping out content, and ready for future events. If you’re managing social media channels professionally for a social media marketing agency or digital agency, you need to create a social media calendar. Know Your Sector Events. Regular events. Hashtag days.

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Social Media How To Hashtag Curation 210

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

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Hosting Eventful Tips Training 90

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

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Social Media Strategy Sports Meme 52

Mindjumpers

NOVEMBER 24, 2010

After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. experiences to inspire their writing.

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Blogger Eventful Transportation Tips 212

Talkwalker SM

MARCH 1, 2016

There are few annual events that can attract a mass audience like the Oscars. million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. It is a moment when film, fashion , and the arts collaborate for a night of entertainment.

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Eventful Fashion Wikimedia Hashtag 60

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

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Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

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Eventful Tips Training Authentication 90

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Planable is a collaboration tool for teams to plan and approve social media content. It lets you invite team members or clients to collaborate on your workspace. Key features: Workflow tool for content collaboration.

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Tools Strategy Video Library 123

Keyhole.co

AUGUST 30, 2023

billion monthly active users , the Gen-Z favorite social platform is now a potent marketing tool for businesses of all sizes. It will maintain a clear overview of what you post over time, confirming alignment with your marketing goals and campaigns. You can align multiple posts with marketing campaigns, product launches, or events.

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Instagram Collaboration Hashtag How To 52

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. The company based this template on the same calendar used by their marketing team. Download it here. Image source.

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Template Templates Content Small Business 223

Buffer Social

JANUARY 8, 2024

Use hashtags strategically : Hashtags can help categorize your content as part of your chosen niche and make it more discoverable to your target audience. It's recommended to use three to five relevant hashtags in each post at the very bottom of your post (not in the content itself – that’s messy).

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LinkedIn How To Newsletter Collaboration 95

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Collaborations. The marketing budget of most brands increased following COVID-19. of their total budgets on marketing, the figure was only 8.1%

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Social Media Management Social Media Trends Meme 183

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Check out our guide to social media collaboration for more tips.

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Twitter HootSuite Marketing Hashtag 145

Webbiquity SMM

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers.

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Instagram Tools Hashtag Authentication 159

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.

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Social Media Marketing How To Tweetdeck 148

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Keyhole.co

JANUARY 22, 2024

They keep everyone in your marketing team on the same page and every activity on social networks on the brand. It outlines the style your marketing team and the brand advocates in your workforce should follow while doing any activity on social media. By following an on-brand and strategic social media style guide diligently.

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Social Media Guidelines How To Hashtag 52

Keyhole.co

NOVEMBER 14, 2023

One profile creates a post and then invites another user as a collaborator. Enhances brand credibility An Instagram brand or creator accepting your collaboration invitation acts as a seal of approval from them. Audiences know that businesses use Instagram for marketing. Click on the “ Invite collaborations” button.

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Instagram Engagement How To Collaboration 52

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in.

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Fashion Sentiment Collaboration Policies 98