Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. Ensure you’re focused on using social media to engage with your followers. Social media is an excellent platform for raising brand awareness and engaging your audience.

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Social Media Tips Marketing UGC 234

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point.

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Examples Template Templates How To 97

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

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Loyalty Brands How To Discount 84

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition. Successful crisis communication examples from the last five years. Why is it important to learn from the work of others? Sales and revenue.

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Examples Brands Sentiment Reputation 104

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But what does engaging storytelling in marketing look like? Francis Bourgeois is a great example. So far, our examples have focused on brands creating their own stories.

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Campaign Brands Influencer Collaboration 304

Keyhole.co

JANUARY 24, 2024

Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. All its social media accounts have snippets of engaging and hilarious conversations and comebacks.

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Engagement Social Media Strategy Meme 52

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area. What is customer advocacy?

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Social Media Sentiment Loyalty Microsoft 102

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Influencer Brands Collaboration Authentication 95

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. It doesn’t stop there.

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Social Media Social Media Management Sentiment Collaboration 112

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? Knitters were often at the forefront of these complaints.

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Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. When you do, your brand’s message resonates with an already engaged audience. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 99

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. Check out River Island , for example.

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Engagement Brands Review Influencer 130

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content.

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ROI Influencer Marketing Survey 99

Keyhole.co

OCTOBER 16, 2023

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. million Facebook: 108 million Twitter: 3.3

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Strategy Social Media Loyalty UGC 69

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

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B2B Influencer Brands Marketing 111

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. abercrombie Replying to @sydney? And it’s all yours.

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration. Super user engagement.

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Team Marketing Collaboration Hubspot 111

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Sure, LEGO is a prime playground catering to the entertainment and education of children. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Koka Sexton

AUGUST 10, 2023

For example, teams can use analytics to understand customer preferences and behaviors, enabling them to create more targeted sales strategies that resonate with customers. This includes understanding which channels drive the most engagement, the best time to generate leads, and the most effective types of content to use for customer outreach.

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Metrics Collaboration Sentiment Loyalty 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

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Brands Sentiment How To Analysis 106

Buffer Social

JULY 18, 2023

Here are examples of fluff content in the finance niche: See how these posts provide common knowledge. Use storytelling: Incorporate narratives, anecdotes, and real-life examples to make your content more relatable. On the other hand, building relationships allows you to foster loyalty. ” How to get over fluff content?

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Social Media Management Social Media Tips LinkedIn 79

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards.

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Instagram How To Loyalty Discount 119

Keyhole.co

NOVEMBER 27, 2023

million followers, this account is a testament to how well Samsung uses social listening to engage with communities and creatives. Samsung’s content strategy includes videos, reels, highlights, static posts, carousels, stories, interactive posts, and text-based tweets, keeping the mix varied and engaging. Take the Gen X.

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Curation Social Media Strategy Content 52

Hootsuite

JANUARY 16, 2023

We have included a few interesting Messenger chatbot marketing examples at the end of the article. Use an FAQ chatbot to engage with customers 24/7. Facebook Messenger chatbots are a powerful tool for engaging with customers 24/7. Connect and engage during a Facebook Live event. Source: Heyday.

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Strategy Facebook Marketing FAQ 118

Ignite Social Media

FEBRUARY 13, 2020

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. Instagrammers are highly-engaged: Having a great following means nothing unless your followers are engaged. Run a Giveaway.

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Instagram Marketing How To Collaboration 157

Keyhole.co

DECEMBER 22, 2022

They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. By using a variety of content formats, Nike can keep its audience engaged in its content. Engaging with the audience. Collaborating with public figures.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

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Marketing How To Sample Samples 124

Keyhole.co

NOVEMBER 21, 2023

million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. Take this fascinating video on Apple’s YouTube channel, for example. The narrative focuses on productivity and creative culture with a real industry-based example with a catchy tune and song.

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Social Media Strategy Apple iPhone 59

Pixlee

MAY 28, 2021

For example, pet insurance company Trupanion helps protect their customers’ best fuzzy friends. Use Contests to Engage your Customers & Community. Regardless of your industry, contests can boost engagement and drive brand loyalty. Growing your audience and creating visual content should be a collaborative experience.

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Instagram Insurance Brands UGC 83

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

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Reputation Brands Construction How To 59

Buffer Social

JULY 17, 2023

Your earnings will fluctuate depending on different factors like the number of views, audience location, and your niche (for example, personal finance creators command higher rates). Audience size doesn’t matter as much as your engagement rate and audience category. 💡 Need ideas for your next short-form video?

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YouTube Affiliate marketing How To Template 72

Hootsuite

SEPTEMBER 30, 2022

They provide customer service, answer questions, recommend products, gather feedback, and track engagement. Engage customers. This further boosts sales and brand engagement. Engage customers. This is a missed opportunity to create brand loyalty and land a sale. Re-engage past customers to encourage repeat business.

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FAQ Retail Overview Loyalty 120

Sprout Social

DECEMBER 20, 2022

Tapping into your employee advocates as a part of your social media strategy is one of the most effective ways to amplify your content, humanize your brand and engage your audience. Meet the team social media post examples include: Welcoming new hires to your team. Engage your employees and community alike.

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Meeting Team Social Media How To 94

Buffer Social

JULY 24, 2023

In this article, we’ll dive into the TikTok algorithm and how you can work with it to enhance your visibility and engagement on the platform. At its core, the TikTok algorithm prioritizes a few key elements: Engagement : This includes likes, shares, saves, and comments. Hop on trends!

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How To Film Collaboration Hashtag 75

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. For example, Nike is one of the world’s well-known sports brands. Recruiting brand ambassadors or influencers.

Social Media 111

Social Media Brands Marketing Meme 111

Sprout Social

JULY 15, 2021

You’re missing engagement opportunities. On average, brands receive 129 inbound engagements on social per day. The more people you reach, the more engagement you attract. Responding to every interaction can feel like an uphill battle, but engagement is too important to let fall by the wayside. No time for collaboration.

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Social Media How To Collaboration Team 110

Social Media Strategies Summit

NOVEMBER 30, 2020

There are several ways you can utilize this platform to boost engagement and pump up sales. It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand. Increases Consumer Engagement.

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Products Instagram Brands How To 163