Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. These offer qualitative insights into the buying process.

Examples 104

Examples Template Templates How To 104

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. Why employee engagement matters so much.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JULY 15, 2021

To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. If you’re unresponsive to your audience, it will be that much harder to build loyalty. No time for collaboration. Social media is a collaborative profession by nature.

Social Media 118

Social Media How To Collaboration Team 118

Keyhole.co

FEBRUARY 8, 2024

This data will enable you to optimize your marketing budget and invest in partnerships with a strong return on investment. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

MAY 10, 2022

To showcase its brand, Nike frequently collaborates with athletes who symbolize those values. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. Spotify listeners have shared their personalized, data-driven playlists for the past few years.

Social Media 119

Social Media Brands Marketing Meme 119

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Organic posts help to build your awareness, follower loyalty, and brand personality. Catering to a niche audience inspires loyalty.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

SEPTEMBER 20, 2023

Keyhole will automatically backfill the data and generate the report in seconds. That way, you can take data-driven actions and improve your products and services according to customer needs. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. Contribute there with insightful guest posts.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole.

Engagement 136

Engagement Brands Review Influencer 136

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Collaborate with Brands and Creators to Reach New Audiences . Promote Your Products With an Ad Campaign.

How To 63

How To Collaboration Affiliate network Instagram 63

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Customer loyalty and attrition. Today, June 21, 2022, Cloudflare suffered an outage that affected traffic in 19 of our data centers. Stock prices (for public companies).

Examples 112

Examples Brands Sentiment Reputation 112

Oktopost

AUGUST 10, 2023

So how can we get to know our audience without bothering them with surveys, phone calls, or emails? Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. Often times, it’s from our own internal resources.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

JANUARY 4, 2021

This year, the most successful brands used digital marketing to develop customer loyalty, streamline the customer journey, and give purpose to every transaction. . Unique collaborations: Adopt, support, and market smaller trending boutique brands. Partner with a brand to create a dual customer loyalty program. .

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

OCTOBER 30, 2023

These enhanced relationships lead to increased customer lifetime value (CLV), engagement, loyalty and return on investment (ROI). Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement.

Social Media 124

Social Media Marketing Loyalty Collaboration 124

Sprout Social

DECEMBER 19, 2023

Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs. Shared ownership requires reimagining your teams’ entire approach to collaboration. Others agreed that collaboration between teams at their org is lackluster.

How To 109

How To Survey Social Media Management Training 109

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Data 108

Data Social Media Tips Metrics 108

Sprout Social

SEPTEMBER 25, 2023

Today, securing their loyalty isn’t a matter of keeping their attention. It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment.

Strategy 115

Strategy How To Team Reputation 115

Sprout Social

JUNE 26, 2023

Collect quantitative data and qualitative data for an extra layer of insights. Every positive experience fosters loyalty and encourages customers to become brand advocates. High customer retention and loyalty due to accurate segmentation and personalization.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

APRIL 17, 2023

Improve team collaboration with a unified, intuitive platform Customer care teams are often overwhelmed juggling different social media profiles while managing multiple tasks simultaneously. It can provide cross-functional visibility to customer service and social teams so they can collaborate more strategically to complete tasks faster.

Software 105

Software Social Media Loyalty Team 105

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Strong innovation Marketers move at the speed of social.

HootSuite 112

HootSuite Brands Price Collaboration 112

Sprout Social

MARCH 16, 2023

Many of us know firsthand that poor social customer service has consequences, and the data agrees. Only the brands that go above and beyond for their customers receive enviable brand loyalty. Social customer support data also reveals how your support strategy on social fits into the omnichannel customer experience your brand provides.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Sprout Social

OCTOBER 13, 2021

Increased brand loyalty. The best way to build trust and loyalty today? Better competitive data (especially if you’re using a tool like Sprout Social). This performance data, combined with social listening insights, can give you the context needed to build higher-converting social commerce campaigns. Storytelling.

Buy 139

Buy Brands Apparel Content 139

Sprout Social

JULY 12, 2023

While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. And 59% say they expect to rely more heavily on social data for customer support moving forward.

Sentiment 92

Sentiment How To Analysis Team 92

Sprout Social

MARCH 15, 2022

With the right data, you can continuously refine your company’s public perception. Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Review data.

Reputation 124

Reputation Brands How To Review 124

Keyhole.co

AUGUST 10, 2023

This leads to connections, conversations, and potential collaborations. By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. It expands your network and opens doors to new opportunities.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This leads to connections, conversations, and potential collaborations. By featuring their content, you highlight their support and enthusiasm for your brand, which can lead to increased customer loyalty and advocacy. Polls and surveys Ask for opinions or feedback. It expands your network and opens doors to new opportunities.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 21, 2022

Over time, this can enhance brand loyalty. Surveys are a good way to get first-person feedback from customers about how well your WhatsApp efforts meet their needs. Teams can collaborate and route queries to the right people, so the customer gets the best response on the first try. Chatbots automate basic WhatsApp customer care.

Tips 110

Tips How To HootSuite Template 110

Hootsuite

SEPTEMBER 7, 2022

One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. Collaborating with an influencer on your Black Friday strategy can help you reach new customers and boost your sales. Or provide an exclusive gift-with-purchase for your VIP shoppers, as a way of building loyalty.

Strategy 104

Strategy Discount How To Retail 104

Keyhole.co

MAY 12, 2023

Annelise L I’ve been using Keyhole almost since the beginning, and what I love best is the flexibility in the data that can be tracked and captured. Plus, Awario has tools to help businesses manage their social media accounts, like scheduling posts and analyzing data. I am very excited to be using this product.

Reputation 52

Reputation Tools Sentiment Review 52