Social Media Strategies Summit

NOVEMBER 30, 2022

We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. But what does engaging storytelling in marketing look like? hours on social media. Image source.

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Sprout Social

AUGUST 4, 2022

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching allows you to build on other creators’ content to produce something new and unique. .

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Film videos in a flash.

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Hootsuite

MAY 23, 2023

Let’s nail your digital content with content creation tools! Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network.

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Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Dive into the juicy details and discover the secrets of mastering short-form content in the ever-evolving digital landscape!

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Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Business accounts can use third-party tools to schedule and manage TikTok content.

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Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Image source This all boils down to the quality of your marketing.

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Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices. Put values first.

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Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy.

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BeingOptimist

OCTOBER 22, 2021

Intro: Videos aren’t only a way of showing your content but also using them to educate your audience. So, if you are looking to improve your video marketing strategy, we have crafted ten software integrations you should use in 2021. What is Video Marketing? 1) Happy Scribe. Happy Scribe pricing begins at $0.20

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Software Video Strategy Marketing 98

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. billion worldwide in 2023, becoming the highest-grossing film based on a video game just one week after its release. 

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Buffer Social

NOVEMBER 17, 2021

A strong social media presence, though, requires consistent content creation, which can take a lot of time. This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. What does the best-performing content have in common? Source: [link] 3.

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Buffer Social

JANUARY 18, 2022

Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations. In fact, weaving in some personal content that’s also relevant to your business can help you build a more authentic, relatable brand.

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Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content.

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Hootsuite

JUNE 6, 2022

Unlike most social media platforms, TikTok lets creators collaborate on content, often in real time. When you “ stitch ” a user’s post, you add your original content to theirs to create a longer video. The TikTok Stitch feature allows you to combine two videos to create a longer, collaborative video.

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Keyhole.co

NOVEMBER 17, 2023

It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences. To this day, collaborations with big names are one of Adidas’s best plays for their marketing strategy.

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Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

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Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Advanced scheduling that enables you to post content across platforms on your time. Published on. TikTok editing tools.

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Buffer Social

JULY 24, 2023

The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you. Decoding the TikTok algorithm TikTok's 'For You' page, often abbreviated as FYP, has undeniably transformed how we consume content. Why is it so accurate?

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Writtent Blog

MAY 28, 2013

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap. You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource.

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Hootsuite

JULY 27, 2023

Use it to save time planning content, tracking results, and keeping team members up-to-date. Add a donate button to your Reel or Live session People love video content, in fact, Reels take up 30% of the time people spend on Instagram. Combining the reach of paid advertising with the power of video content can net you more donations.

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Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

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Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. What Content Performs Well on TikTok? Content really is king on TikTok.

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Marketing Hashtag Trends Analytics 113

Hootsuite

AUGUST 11, 2022

They recognize your logo or tagline, making it easier to communicate effectively through social content, especially in images or short-form video. For example, Patagonia creates films that align with their brand values and story. Their products appear in the films, but there is no hard sell. The value is in the films themselves.

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Socialmedia.biz

DECEMBER 2, 2016

A fter I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. Expertise: a deeper dive into your expertise as a person or as a company is always the first thing anyone goes to when it comes to content marketing. Get personal.

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The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. TikTok eventually expands the video’s viewership if it performs well in this limited market. Increase The Visibility of Your Content. Tiktok Strategies That Will Help in Strengthening the Brand.

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Buffer Social

JUNE 26, 2017

What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Bonus: Tips on recording content with your smartphone.

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Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 But with 500+ hours of content uploaded to YouTube every minute, high popularity also means high competition. And if you want to film on mobile, there are minor additional requirements to meet. Hashtag searches.

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YouTube Features Engagement Hashtag 72

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Keyhole.co

JULY 11, 2023

Users include their posts captions or comments to categorize the content. Hashtag campaigns are marketing strategies. Participants were challenged to pour a bucket of ice-cold water over their heads, film it, and then nominate others to do the same. What is an Instagram hashtag campaign?

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

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Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. WeChat influencer marketing.

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Social Media Strategery

JUNE 13, 2016

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. search it out. CC BY-SA 3.0, [link].

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