Ari Herzog

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Social Media Case Study: Qdoba

Ari Herzog

The process of filling out their survey, though, got me wondering what the company is doing in the social media space. Doug Thielen is the man responsible for these social media initiatives and is quick to share thoughts on Qdoba online : Listening was one of the most important parts when making our transition into social media.

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Kudos to the social media team to include the #Oscars hashtag so people could click it and watch what else people tweeted with the tag, but otherwise these official tweets were unsocial and boring. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.

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Case Study of 7 Hotels Online

Ari Herzog

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. Their social media page also references a YouTube channel , iPhone applications, and a custom short URL.

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Case Study: Britney Spears on Twitter

Ari Herzog

She doesn’t @ reply to followers often, preferring to broadcast her activities (usually via her social media team) but you can see why it’s successful. Related posts: Case Study: How 11 Mayors use Twitter. Case Study of 4 Companies on Twitter. Case Study of Twitter in the College Classroom.

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How Dogs Use Social Media

Ari Herzog

Here’s a sample of recent dog blogs : Case studies exist on the benefits of using social media to announce dog welfare programs and raise funds for dog surgeries. Folks like Mark Hayward wrote about 10 social media tips he learned from his dog. Related posts: Cats and Social Media: Purrfect!

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Got Value? Stop Using Social Media.

Ari Herzog

Social media posts expire very quickly. One takeaway is you must be memorable and analytical in every social media post. General Electric is a great case study and can be easily scaled. Another takeaway is to stop using social media for sharing big thoughts — and to blog about it instead.

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Top 29 Social Media Managers on Twitter

Ari Herzog

Partially inspired by my Twitter list of social builders , and empowered by web startup list.ly that enables anyone to create a list with any web data and to share that list with the world to be rated and liked, here is a list of the top 29 social media managers on Twitter. Stop Diluting Social Media.