Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
million social media followers across Twitter, Facebook, Google+, Foursquare. The top of every page featured a drop down menu with live events, and each country page featured a list of athletes competing that day. The organization counted 4.7 Creating a Realtime Experience Around the Digital Games. Many Ways to Engage.
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