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7 Facebook Marketing Case Studies


These case studies look at the goals, approaches, and results for several Facebook campaigns.  . Read the case study.  . Read the case study.  . Read the case study.  . Read the case study.  . Drive more people to sign up for its events in specific cities in a way that was social and shareable. Read the case study.

Successful Strategies for Distance Learning [CASE STUDY]


Face-to-face events remain the preferred method of learning for many. But, when it comes to convenience and cost savings, nothing compares to online events. Case Study Social LearningThis post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members.

Full Case Study Report from GiveToTheMax Day


Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Case Study From the Trenches Humanize Open CommunityRemember Give to the Max Day,  November 9, 2011? Holy cow! Hmmm… food for thought.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. 1.  10 Influencer Do’s and Don’ts With Amex Social Media VP. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. ” 3. 

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About  Advocate Health Care. Advocate

NEW! Artomatic Diaries, A Living Social Media Case Study


The artists coined the name “Art-O-Matic” to acknowledge the spontaneity of the event and its location in the old laundry building. More than 25,000 people visited the first Artomatic during its six-week lifespan and the event was widely reviewed and discussed in the regional media. Last year’s event drew 45,000 visitors. The D.C. Contact me ! ].

Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]


Each year, AILA hosts many conferences and seminars to provide its members with important information about developments in immigration law.   The most important and anticipated event is the Annual Conference held in June of each year.  Case Study Featured From the Trenches Implementation Open Community Social Learning————————-.

Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web iNET Web is a website design and hosting company located in Waukesha, Wisconsin. Any company you’d like to see a case study on? Can I?

How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

Credit:, though I can’t seem to replicate this image. I’m very open when my post ideas come from other sources but in this case the timing is purely coincidental. Ollie would even hire a guy with a PhD to study the sites we were cloning. Vamo, an event discover platform that allowed you to book accommodation in multiple cities. Send me the link.”

Case Study: How One Trick Can Help You Gain 200+ Links from Badass Sites


This case study reveals the details of working with such websites and shares the secrets of distributing their content, gaining links from top blogs, such as HuffPost, Inc., This case study explains. Our case was a writing niche, so we concentrated on writers.). 2) Audience. Our case was the issue of workplace organization. Let me explain. and others.

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

Every week we’ll bring you a list of 30+ links to good quality case studies grouped by industry sector and listed from the most recent (top) to the least (bottom). The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. CASE STUDY: Promoting Chilean wine in China Brand Republic // 05-01-10.

Content Week Case Study: Carly Heitlinger of The College Prepster


In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested in – study breaks and bows on shoes, to name a few. Case Studies General Writing Content

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

But when these events occur, they show the power of social media when harnessed by the people. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories. But these are few and far between; exceptions as opposed to the rule. Apple. It is highly secretive.

Case Study: How Campbell Makes Up to $10K/m in the Forex Niche

Viper Chill

Today I want to share another case study with you and reveal how one guy in New Zealand is making up to $10,000 every single month in the Forex industry, one of the most profitable but competitive industries online. Just knowing that someone, somewhere was doing exactly what I wanted to do was enough to keep me putting in the hours. How did you get started?” Follow trends.

Case Study – How to Use LinkedIn to Land Clients

Shift Digital

friend of mine asked me if I knew of case studies where businesses actually landed new work through their LinkedIn endeavors.  I responded, “Yes, of course” and he said I should start writing more about that because that’s what really matters in the long run right? Adding everyone you meet at offline networking events as a LinkedIn connection is also a must-do so you can follow up accordingly. Case studies such as these can be applied across every industry and business type.  It requires people to think a bit differently and outside the box.

The 5 Stages of Building a Culture of Community on a Blog [Case Study]


‘ Be the community you want to have ‘ is advice I regularly teach at our live ProBlogger Training Event because what I’ve found is that readers often take a bloggers lead when it comes to engagement. The 5 Stages of Building a Culture of Community on a Blog [Case Study]. Build a CULTURE of Community – Not Just Engagement. Stage 1: You.

Case Study Crunch: IT and Technical

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Social Media Case Studies in IT and Technical 26/05/2010 tags: Case Studies , Marketing , Social Media by Annalisa Morgan Following the success of last week’s  Case Study Crunch: Food & Drink, Part 1 , this week’s post is a rather different kettle of fish: IT and technical.

B2B social media case studies - 3 you can learn from and why they work

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. B2B case studies.

How Interview Blogs Work [Case Study]


TJ: We launched the site portion in the Spring or Summer of 2011, but we started with events in the beginning of 2011. Everybody says that, but to us that means we produce videos for our events. DSG: A thing that worked really well was we did live events. We did 85 live events in two years in St. Have there been changes or events that spiked your conversion rate or has it been slow growth? Now, I see us as a show and products and online events–which have been hugely successful—and we’re also going to move into having a membership component as well.

Case Study: US Navy in Hawaii Uses Social Media During #hitsunami

Bare Feet Studios

Judi Clark live-blogged this event; you can read her summary here. have bolded a few things that really stand out to me as best practices and best case scenarios. As a direct result of the U.S. They are among the best examples of what I often wish for: more grown-ups using social media to get the job done! Patrick Walsh, U.S. Aloha, Share/Bookmark.

The Most Underrated Marketing Tactic at Your Fingertips

Convince & Convert

Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. The recent Outreach Marketing Virtual Summit took place at the end of the September and was our best online event yet! It featured over 30 presentations from thought leaders in the marketing.

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How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

Tap Into Trending Topics and Events to Drive Momentum. Clever content marketers always have their finger on the pulse of trending topics, traditional and non-traditional holidays, and events. Social Media Case Studies emoji global marketing pepsi social media campaign social media case study world emoji dayDon’t say it with words, #SayitWithPepsi !

How to Power Customer Experiences With Content

Convince & Convert

To get customers excited about “All You Can Eat Pancakes,” IHOP hosted a one-day event on Twitter and commissioned pancake artist Nathan Shields to turn fan photos into real-time pancake portraits. Social Media Case Studies customer engagement customer experience personalization social media campaign social media case study social media strategyThe problem?

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Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

Toyota recently partnered with Saatchi and Saatchi LA  to add a slice of philanthropy to their December Sales Event marketing strategy. In the case of Toyota, the answer is clear: yes! No matter the size of your brand, you can easily borrow and adapt the strategies used by Toyota in this case study: Equip everyone with easy-to-share content and photo assets.

7 Brands Winning Social Media During the Olympics

Simply Measured

Events like the Olympics are what Nike lives for, but it’s still important to understand what the sportswear giant is doing right on social during the Olympics, and how. The campaign takes its cue from the Olympic events and is a tribute to the Trix rabbit. Brand Profiles & Case Studies Education & Analysis Social MediaThe first team comprised of refugees.

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PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000


How to use ‘content events’ to build engagement. Today, I want to give you a case study that picks up on many of the strategies that I’ve talked about, so you can see how these might come together to help your readers flow through these stages. Donna’s Blog Post – 21 Pro Tips for a Packed House at Your Webinar or Live Event Using Visual Marketing. Episode 112.

Why is Twitter a crucial channel for trade associations and advocacy groups?


—————— During major political events like the State of the Union address or presidential debates, Twitter serves as the national town hall: a place to learn about and debate issues in real time. Case Study Featured From the TrenchesThis post originally appeared here and is reposted in its entirety  because it’s too good not to share.

5 Innovative Brands Display an Unexpected Approach to Content

Convince & Convert

Norm Macdonald) in a series of Fryerside Chats , which are brief public addresses commenting on current events, like Labor Day and the NFL season. Social Media Case Studies brand engagement creativity innovation social media campaign social media case study social media strategyConnect with KFC’s Founder on LinkedIn. But they didn’t stop there.

How IHOP Turned Pancake Art Into an Unforgettable Customer Experience

Convince & Convert

This first ever, real-time pancake art event is a tribute to that, and we are excited to see the creativity that comes from the IHOP social community.”. In IHOP’s case, 140 submissions in four hours equals quite a few brand advocates. Social Media Case Studies creativity customer engagement customer experience customer relationships IHOP social media campaign social media case study

How Top Companies Use GIFs on Twitter

Convince & Convert

That way, the next time you’re at a company event, shoot, or just around the office, you can seize the moment to DIY your own GIFs. Social Media Case Studies #GIFParty creativity GIFs humor social media campaign social media case study social media engagement twitterAin’t no party like a Twitter GIF Party! Tap the GIF button to join the #GIFparty. After hours?

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Surely it’s a case of sticks and stones? Would you hire him to speak at your events or pay to attend events he is chairing? Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target. Please retweet it:  Cyberbullying and blogs – a case study Mumbrella [link]. Power Corrupts.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

From the shape and color of the Oreo cookie, to the brand’s penchant for innovative content around timely and pop culture-related events, it’s no surprise that the company saw the eclipse as an occasion worth maximizing. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunts

How to Convince People to Do Your Marketing For You

Convince & Convert

Such is the case with Bhakti Chai , this month’s case study of marketing done well. In the event time isn’t on your side, here is the piece of advice that Caroline gave me that really stuck with me: “Work with their strengths.”. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. Live it.

Case Study: Plum Village Builds an Online Sangha

Geoff Livingston

On the 2009 tour, the Colorado event was the largest retreat on the U.S. The Unified Buddhist Church, commonly known as the Plum Village International Sangha and personified in Zen Master Thich Nhat Hanh, launched a social media presence approximately one year prior to a 2009 U.S. Teaching Tour. “I wanted to reach a new, younger, non-Buddhist audience. Anyone.&#. Engagement. Discuss.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

The company used its customer newsletter and social media to promote the event. ”Compensation: ” It’s also a good idea to communicate as much as possible in advance of the event to “bat around, or bat down some ideas that won’t work beforehand.” ” The best Betabrand brand hack from the event?  What’s the ROI of a Bigfoot Sighting?

How Are Staples, Walmart, and Target Dominating Back to School on Social?

Simply Measured

Apart from promotions and consumer comments, the conversations for Staples were also driven by their Live event at BlogHer in Los Angeles, which helped generate a lot of positivity for the retailer. I am in love with the Bohemian Vibe of these @staples back to school supplies! Brand Profiles & Case Studies Education & Analysis News & Events Social MediaSo me!

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. 1. Integrated Marketing Communications Case Study: City of Hope . We just published this case study by  Dawn Buzynski  on WUL, where she profiled Strategic America’s work on the YESS Duck Derby… and it’s such a great read that I wanted to point you to it again! 6.