Taylor Marek

JANUARY 15, 2010

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Some do their marketing extraordinarily well, while some just plain fail. Case Study: iNET Web. Market your company that way.

Case Study 111

Case Study Study Marketing Hosting 111

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Taylor Marek

JANUARY 15, 2010

Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail” The idea behind this came out of watching companies market their products and services. Some do their marketing extraordinarily well, while some just plain fail. Case Study: iNET Web. Market your company that way.

Case Study 70

Case Study Study Marketing Hosting 70

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. If you would like more information on these tools, be sure to follow my thread (stickied at the top) on the case studies forum.

Case Study 87

Case Study Study Report Domain Name 87

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

Content 182

Content Marketing How To Social Media Management 182

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Case studies.

Strategy 130

Strategy Content Curation Press Release 130

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. I simply saw it as my main platform to inspire and educate others to switch to a more sustainable lifestyle. Market Research. Here’s how she did it. What are the benefits of crowdfunding? Not sure your idea will fly? Loyal Customers.

Case Study 47

Case Study Project Study How To 47

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 113

Data Marketing How To Collaboration 113

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 134

Campaign Engagement Marketing Hashtag 134

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

AUGUST 27, 2012

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

API 178

API Education Social Media Research 178

Ignite Social Media

JANUARY 3, 2019

If you are not familiar with the Snapchat Certification Partner program, it aims to provide the expertise and in-house talent to help manage campaigns on behalf of marketers. Undergo recurring educational training to understand the most up-to-date Snapchat advertising capabilities, best practices, and campaign strategies.

Social Media 136

Social Media Case Study Training Guidelines 136

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. Let’s dive right in.

Case Study 40

Case Study Study Curation Survey 40

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. .

Sites 69

Sites Marketing Case Study Discount 69

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. She did the same with two educational associations that produce newsletters and magazines, that go out to this audience, too. The Blogging Challenge. What were the results?

Case Study 40

Case Study Study Social Media Management Embedding 40

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . Tag your client in each of your social posts.

Social Media 107

Social Media Strategy Case Study RFP 107

Rebekah Radice

JULY 15, 2019

They’re meant to educate and inspire your audience. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group. In fact, educational or explainer videos can increase conversion by up to 20% or more. The possibilities are endless! Video Email.

Types 119

Types Video Content Case Study 119

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Koka Sexton

FEBRUARY 16, 2023

Monthly educational content? 10 examples of email marketing tracks to keep leads engaged Welcome email: This is the first email that a potential client receives after opting in to receive emails from your business. Case studies: Case studies are a powerful way to showcase the success of your products or services.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 140

LinkedIn Tips Marketing B2B 140

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 101

Software Industry Social Media Marketing 101

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below.

Course 113

Course Skills Marketing Training 113

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. Content Marketing Made Easy. CMI Case Studies.

Resources 99

Resources Content Case Study eBook 99

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130

Examples Trends Social Media Brands 130

Dave Fleet

SEPTEMBER 27, 2011

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” Give them case studies: The legal system revolves around precedents. There’s a natural tension between the two.

Social Media 366

Social Media Tips Proposal Case Study 366

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Collect case studies of social media success. Explore several viewpoints about social media marketing.

Social Media 232

Social Media Press Release Marketing Widget 232

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. She enjoys being able to combine these skills with her passion for the education industry. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below.

Course 100

Course Skills Marketing Training 100

Convince & Convert

APRIL 24, 2012

I’m sitting across the desk from a professional and confident marketing executive. He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. We’ve discussed the benefits of social business.

Content 132

Content Case Study Marketing Survey 132

WebInKnow

OCTOBER 26, 2022

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.

Content 62

Content Education How To Marketing 62

Sprout Social

MARCH 27, 2019

Should you be using Quora for marketing? More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. However, just like any social marketing campaign, you’re going to need a strategy. Here’s your guide on how to use Quora for marketing. Conversions.

How To 100

How To Marketing Notification Case Study 100

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. . Community Engagement – Self-service support, education, and collaboration.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52