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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. It makes it hard for students to know where to turn for information.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Even the majority of our own team fit within that demographic. This led us to new questions.

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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please briefly describe the structure of your team. What’s the hardest thing about your job?

Education 189
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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

Universities are some of our oldest institutions. In particular, Baylor was applauded for its “high-quality content”, focusing predominantly on campus life and the successes of its sporting teams. New York University (NYU) famously doesn’t have a football team. University of Manitoba. Image source. Image source.

Education 264
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The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. When our son was born I made the decision to take some time off this summer. Given that, I was confident that the team would do well in my absence. On Belonging….

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Project management at Sprout Social: Growing always, in all ways

Sprout Social

” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Here are some of the highlights of my career so far, and a few important lessons I’ve learned. My Sprout Social Beginning I started my career at Sprout in November 2016, focusing on Product Education.

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