Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies
Social Media Today
JUNE 22, 2022
Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables.
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Social Media Today
DECEMBER 4, 2020
Twitter has added frequency capping to all ad campaigns, providing more control options for maketers.
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Social Media Today
FEBRUARY 8, 2021
Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories.
Social Media Today
FEBRUARY 25, 2020
Women's aid group Solace has launched a new Twitter campaign which uses the platform's new hidden replies option to underline its core messaging.
Social Media Today
AUGUST 4, 2020
Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response.
Social Media Today
JANUARY 27, 2023
Twitter's also shared an update on its total active user count.
Social Media Today
OCTOBER 25, 2022
Campaign Planner provides estimates on pojected campaign performance.
Social Media Today
FEBRUARY 14, 2022
Twitter has once again highlighted the best tweet tie-in campaigns during the Super Bowl.
Social Media Today
SEPTEMBER 24, 2019
Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns.
Social Media Today
FEBRUARY 1, 2021
Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins.
Social Media Today
OCTOBER 23, 2021
Here’s a quick Twitter marketing checklist for ecommerce businesses to use
Social Media Today
OCTOBER 1, 2021
The awards will recognize the best tweet campaigns of the year, in a range of categories.
Social Media Today
MAY 3, 2021
Twitter has launched a new campaign in support of local journalists as part of World Press Freedom Day.
Forbes Social Media
FEBRUARY 22, 2022
Twitter has removed more than 240 accounts, after the discovery of a coordinated campaign aiming to spread misinformation around women's health and reproductive rights in Kenya.
Social Media Today
JANUARY 18, 2022
The campaign showcases a range of celebrities that tweeted their dreams and ambitions long before achieving success.
Social Media Today
JULY 2, 2019
Twitter has announced a new campaign, in conjunction with UNHCR, to raise funds for refugees via a unique on-platform partnership.
Social Media Today
AUGUST 20, 2019
Both Facebook and Twitter have taken action against state-backed campaigns designed to sow political discord in Hong Kong
Social Media Strategies Summit
JANUARY 2, 2020
To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.
Forbes Social Media
OCTOBER 27, 2021
A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.
Social Media Today
FEBRUARY 9, 2021
Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution.
Keyhole.co
FEBRUARY 13, 2024
million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. But first- Why do you need a Twitter social listening guide?
Sherrilynne Starkie
JANUARY 19, 2013
The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. On Monday, Day One of the $376,000 campaign, Dialogue Partners tweeted, “What is ‘ HSR ’?” Photo: tourismhamilton.com.
Social Media Today
MAY 18, 2019
Twitter is testing out a new format of carousel ads for app install campaigns.
Social Media Today
SEPTEMBER 26, 2019
Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here.
The Social Media Incubator
MAY 7, 2015
One quick glance at Audi Ireland’s Twitter activity recently could have had many in an uproar. Instead, the company is being praised by some for their most recent Twitter campaign that uses ‘ #WomenDrivers ‘ with images of crashed vehicles, parking mishaps, and more. photo courtesy of Flickr.
Keyhole.co
APRIL 3, 2024
Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? Understanding Twitter’s potential for business Kickstarting a Twitter marketing campaign is more than throwing tweets into the digital abyss and hoping for the best.
agora pulse
JUNE 13, 2020
Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.
Social Media Today
FEBRUARY 3, 2020
Twitter has announced the winners of its annual 'Brand Bowl' which looks at the best performing Super Bowl campaigns based on tweet activity.
Social Media Today
JUNE 11, 2020
Twitter has outlined three clusters of accounts that it has removed due to their engagement in state-backed manipulation efforts.
Social Media Today
OCTOBER 21, 2020
Twitter has updated the composer element of its Ads Manager, making it easier to see what your promoted tweets will look like before you launch your campaign.
Devumi
NOVEMBER 7, 2016
Twitter is considered one of the most important social media platforms for social media marketing. Your advertising campaign, known as a Twitter ad campaign, has to succeed here. That success depends on the volume of followers you have, which is why it is tempting to go ahead and buy Twitter followers.
Sprout Social
FEBRUARY 3, 2022
Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”
Devumi
AUGUST 21, 2017
Hashtags are an integral part of any Twitter marketing effort. They can help in getting a campaign to become more popular, which is why you need the right one for the purpose. Read and learn how to create a hashtag and use it effectively for your campaign. Why hashtags are important for Twitter marketing Hashtags […].
Social Media Today
OCTOBER 9, 2020
Twitter has announced some new election integrity measures, including a ban on calls for intimidation at polls and retweet warnings on questionable claims.
agora pulse
DECEMBER 11, 2020
Consider integrating email marketing and social media to make your campaigns stronger and richer. As a social media marketer, you already know Facebook, Instagram, Twitter, and LinkedIn like the back of your hand. Cross-Promote Campaigns. Publish Email Campaigns on Social. Share an email campaign on social media.
Sprout Social
MAY 26, 2022
This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.
Social Media Today
MAY 18, 2022
Will Spaces become a key element of the tweet experience?
Ignite Social Media
APRIL 23, 2020
million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.
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