Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates.

SMS 187
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies. They have hundreds of internal staff and thousands of travel agents and websites using their new branding on a daily basis and needed some way to maintain brand consistency.

Brands 185
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

A user searches for “All-Inclusive Caribbean Vacations” on Google, and, a few minutes later, heads over to the New York Times Travel Section. The Mismeasurer: If you’re only paying attention to clicks, you’re not measuring your display advertising campaign effectively.

comScore 163
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. Two days ago, they launched a new campaign to replace the old one. Has it been a success? We think so!

Hotels 245
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites.

Brands 132