Remove Campaign Remove Study Remove Tumblr Remove Web 2.0
article thumbnail

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. One of the non-convinced individuals who found the Digg story took the liberty to look further into this company, Burton Hosting, and the study. Even I could have looked further.

article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. How do you do #1? You’ll learn the importance of transparency and understand why this matters to your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Do study your influencers Want to reach out to influencers ? In a recent campaign, I was reached by a social media agency about a topic that was totally irrelevant to my audience and would never be something I’d blog about. Study your influencers out; don’t take the lazy path because you can. Yeah, most of us do.

article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Tamar, I enjoyed reading this case study. A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Exactly right. Find people you can connect with.

Hotels 245
article thumbnail

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Your Facebook Fan page will have 0 fans.

article thumbnail

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it. Good luck on this study. December 20, 2007 at 12:28 pm toodoo » ????? ????? » ???????????? ??????????????? Thats if you a marketer or just out there to boost your ego. It is very interesting.

MySpace 114
article thumbnail

How Young is Too Young?

Techipedia: Tamar Weinberg

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241