Convince & Convert

MAY 17, 2012

Are you evaluating user engagement over time or for a specific campaign? Pros : Includes SEO tools for campaign research, management, and link monitoring. Includes Google Adwords integration so you can create Adwords campaigns directly inside the dashboard. One-stop-shop for all things related to a digital marketing campaign.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Bare Feet Studios

AUGUST 31, 2011

I mostly use it for two reasons: to support the small biz where I am checking in (I think this type of crowd-sourced marketing can be very useful to small businesses) and to market myself in subtle ways. But because the territory of social networks in general is still confusing and overwhelming (understandably so!),

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're going after local small businesses, your content should reflect that, as should your participation within those communities.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 117

Social Media Strategy Social CRM Company 117

Webbiquity SMM

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Sample review: “Infusionsoft is a CRM designed to cater to small businesses.

Social CRM 195

Social CRM Tools Sample Samples 195

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. In small businesses or one man bands it's easier to get an overview of who's responsible for what. The who is doing what piece of the puzzle.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? Great post Jay, thanks!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? and everyone wants to preach the good word of social media and it's healing powers. and everyone wants to preach the good word of social media and it's healing powers. And trust me, I'll be tracking the results.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MARCH 3, 2010

For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. so to carve it out is sensible.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.);

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Sprout Social

DECEMBER 20, 2022

Sprout’s social management features focus on publishing, scheduling and reporting to aid your day-to-day social media activities. Key features: Content Creation & Management: Schedule up to 350 posts and campaigns with a content calendar that spans all your social media networks. Who is this for? Who is this for?

Social Media 97

Social Media Tools Sentiment Small Business 97

Convince & Convert

SEPTEMBER 15, 2010

For a full day of social media plus storytelling, watch for a Social Story Conference near you. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. It was before the birth of social media and was heavy print, tv and billboards. Simple yet telling.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Where twitter might be good for designers, facebook is perhaps better for small businesses. link] Nisha Pawar There are many niche markets and social media out there.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 3, 2010

(Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.)

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

(Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.) Make that, Section-8 housing for your small business. Perhaps, judging a business by its Facebook Page might not be the most fair thing to do, but I'm sure some prospects do it.)

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. Especially the small businesses.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 20, 2010

[link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next?

Social Media 159

Social Media Strategy Affiliate marketing Company 159