Kikolani

JANUARY 26, 2010

Social Media Strategy. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Tools.

ROI 114

ROI Social Media SEO Tips 114

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry.

Radian6 145

Radian6 Training Team Feed Reader 145

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry.

Radian6 124

Radian6 Training Team Feed Reader 124

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry.

Radian6 100

Radian6 Training Team Feed Reader 100

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. That’s integrated strategies. Even though that was a year, ago the problem persists.

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Social Media Strategery

AUGUST 18, 2010

She is an active member in PRSSA, which has gained her many professional experiences with communications, public relations, campaign strategies and social media. Changing teaching strategies from pure text book study to actual practice is a culture shift for institutions. The feedback was awesome. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? Maybe better characterized as the defining difference between looking at social media as a strategy or a tactic.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

SEPTEMBER 4, 2012

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Social media marketing isn’t a campaign, it’s a reorientation. “The only way to get more time back for new marketing strategies, such as social media, is to stop strategies and tactics that don’t work.

B2B 185

B2B Social Media Review eBook 185

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 15) Your social media strategy is never set in stone.

Social Media 279

Social Media Klout YouTube Foursquare 279

Social Media Strategery

AUGUST 8, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Best, Amber Naslund Radian6 [link] Alex Priest The kicker: “The point is that social media doesn’t fit nicely into just one job description.&# Ty for the shoutout! It's true.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Proactive Report

JULY 14, 2010

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Have one overall keyword strategy. Radian6 is one. The smart phone is the next content platform.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Webbiquity SMM

OCTOBER 5, 2010

Twitter Strategy. Successful Twitter Marketing Strategies by Social Media Optimization. Steve Goldner lays out a strategy for using Twitter in conjunction with other social media tools like blogs, YouTube and Flickr to optimize your social media marketing success. 9 Questions for Analyzing the Tweet Stream by iMedia Connection.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Diva Marketing Blog

MARCH 25, 2011

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. With social media, once you've developed your strategy and tactics including specific campaigns you should have already thought of potential blow back. T he 'voice' of any brand belongs to the customer.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends.

Social Media 163

Social Media Marketing Consultant Communities 163

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog on Social Media Strategy covers business, social media, and Facebook marketing. Amber Naslund. Cindy King.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. One of the tools we use is Radian6. They don’t understand the difference between what strategy is, what a tactic is, what measurable objective is.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Sample review: “Known as the industry’s social pioneer, Radian6 says it lets marketers quickly and efficiently track, monitor, and react to comments, questions, and complaints in real-time. Sample review: “(Post Planner is) an app that helps you manage and enhance your marketing strategy.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay’s Thought of the Week.

Radian6 119

Radian6 Social Media Statistics Company 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear.

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JUNE 14, 2012

You don’t need a full blown Radian6 installation to get started, just doing some listening. Katie : It’s me guiding all the strategy. Can we just deal with having two hashtags, and maybe adapt our strategy to include both? We ended up sticking with our original strategy and folding that in. Jill : Yeah.

Hashtag 116

Hashtag B2B Social Media Metrics 116