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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. That’s integrated strategies. Even though that was a year, ago the problem persists. as spokes from the center.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 15) Your social media strategy is never set in stone.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Mobile access to the social Web is a virtual requirement to do it well.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Social media marketing isn’t a campaign, it’s a reorientation. “The only way to get more time back for new marketing strategies, such as social media, is to stop strategies and tactics that don’t work.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS. For each step, he identifies the overall strategy, useful tools, and helpful tips for execution. What to do?

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The Converged Media Road to Success

Proactive Report

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. Have one overall keyword strategy. Radian6 is one. tools, integrated with internal and external portals.

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