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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Even though that was a year, ago the problem persists. Diva Marketing/Toby: So many options.

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Book Review: The B2B Social Media Book

Webbiquity SMM

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Social media marketing isn’t a campaign, it’s a reorientation. Along the way, the authors share numerous bits of marketing wisdom and findings such as: Content really is exploding. ” You have to ask for leads.

B2B 185
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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

It’s a long-term commitment, not a short-term campaign. 24) If part of your mobile/social strategy is to build a Facebook application, just remember that Facebook apps can’t be accessed via the Facebook mobile app. Social media takes time and energy. 3) Social media is about people. 4) People are not robots.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. She uses the word campaign unfortunately, but otherwise it’s a helpful post. Are These Social Media Trends of 2011 Part of Your Strategy? by Social Media Today. percent have none.&#.