Sprout Social

JANUARY 2, 2019

Understanding these goals and metrics will set you up for an actionable, measurable ROI. Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. Seasoned marketers will always set clear objectives before planning or implementing a new social campaign.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Instagram is a direct line to your consumers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 11, 2021

Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Optimizing your content strategy starts when you: Establish a consistent publishing frequency and volume (including how often to post, when to post , how many needed pieces of content per week). Enter for a chance to win 1 of 3 prize packs. ?

Social Media 132

Social Media Strategy Engagement Hashtag 132

Pixlee

OCTOBER 4, 2021

billion by the end of 2021, 33% of brand teams still don’t measure the ROI of their influencer efforts. This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Scheduling and Publishing Tools Have trouble scheduling your posts in advance? You can add all your social media channels to Keyhole’s social publishing and manage your posts from a centralized dashboard.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. You’ll see which campaigns are most successful, which topics drive the most interest, which platforms are working best for your brand, and more.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

AUGUST 12, 2020

Buying fake followers and likes to boost one’s optics as an influencer have previously plagued the space, and can result in poorly executed and unproductive campaigns. Tarte showcases influencer content alongside UGC to create an inclusive and diverse brand experience. But is influencer fraud as big of an issue in 2020?

Influencer 77

Influencer Authentication Metrics ROI 77

Pixlee

SEPTEMBER 1, 2021

If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do. Morphe showcases reviews alongside visual UGC in a scrolling, fast-loading gallery for customers to peruse.

UGC 52

UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

If you’re showcasing user-generated content (UGC) on your site to show shoppers how real people use your products, your site widgets should utilize self-contained code , asset optimization, and asynchronous loading like Pixlee’s do. Morphe showcases reviews alongside visual UGC in a scrolling, fast-loading gallery for customers to peruse.

UGC 52

UGC Widget Retail Discount 52

Sprout Social

DECEMBER 15, 2021

Leverage TikTok’s content publishing features. Here are some ways you can leverage the platform’s content publishing tools to make sure your videos get the attention they deserve. It’s no secret that brands love user-generated content (UGC). UGC is content that users create for your brand. Measure and analyze results.

How To 133

How To Hashtag Influencer UGC 133

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Skyscanner consistently reshares UGC from customers to inspire its followers to plan their next vacation. They respond better to it, and you can use that UGC on your brand’s social media pages for more authenticity and trust. Step 1: Outline Your Program or Campaign Goals. 3) User-Generated Content (UGC).

UGC 52

UGC Marketing Influencer Authentication 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Keyhole.co

NOVEMBER 10, 2023

But competitor benchmarking compares your processes, products, and ROI against competing brands. For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc.

Metrics 59

Metrics Analysis Comparison Price 59

Keyhole.co

NOVEMBER 17, 2023

The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce. It then used some of these stories to create campaign posters which were distributed online and on billboards in the towns where each featured story came from. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JANUARY 10, 2019

Perhaps you’re frequently running ads and influencer campaigns. With over 400 million users publishing Stories daily, brands absolutely need to look into Instagram analytics tools that track their ephemeral content. The trackable “Like2Buy” link enables brands to track the ROI of their social campaigns.

Analytics 110

Analytics Instagram Tools Hashtag 110

Social Media Strategies Summit

JANUARY 5, 2023

It’s quicker to produce and requires less time commitment from viewers, prompting 39% of video marketers to agree that short-form videos generate the highest ROI and 47% to state that shorter videos are most likely to go viral. Smaller Social Teams Leveraging UGC Creators. View this post on Instagram.

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

MARCH 27, 2019

However, just like any social marketing campaign, you’re going to need a strategy. On Quora, you can: Publish content like you would with LinkedIn’s publishing platform. Quora is one of the best-respected UGC platforms around. Here’s your guide on how to use Quora for marketing. Q&A: What is Quora? Impressions.

How To 102

How To Marketing Notification Case Study 102

agora pulse

SEPTEMBER 9, 2020

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. But do you know how to run a social media marketing campaign? Set Up a Campaign Calendar.

Campaign 147

Campaign Social Media UGC Metrics 147

Sprout Social

AUGUST 26, 2016

With an individual’s permission, publish their content on your brand’s account and give their Instagram handle a thank you and shoutout. A2 @SproutSocial FB: videos by far, employee photos, behind-the-scenes, UGC, Twitter: anything with unique images #SproutChat. Trust -> ROI. SproutSocial A6: Tell a story.

Engagement 40

Engagement Content Metrics Hashtag 40

Later

MARCH 30, 2020

Whereas personal profiles are all about the basics, with Instagram business profiles users get access to a ton of advanced features, like contact information, Instagram Insights, promoted posts, and the ability to schedule and publish your posts automatically with Later. 12: 97% of 18-29 Year Olds are More Like To Shop From UGC.

Statistics 67

Statistics Social Media Marketing Instagram 67

Sprout Social

OCTOBER 13, 2021

As you would with your campaigns, website or physical locations, be sure your shoppable content demonstrates your brand’s values and humanity. But how do you make the most of your shoppable content campaigns? The takeaway: Team up with relevant influencers, host a live event and make the checkout process seamless to maximize ROI.

Buy 139

Buy Brands Apparel Content 139

Pixlee

AUGUST 30, 2021

But finding the right influencer for each specific campaign can be a difficult task for marketers because of the many variables that come into play. If you want to launch a truly effective influencer marketing campaign , you need to find the perfect influencer for the job. Campaign Approach: Start by Defining Your Influencer Campaign.

Influencer 52

Influencer Campaign Tips UGC 52

Pixlee

AUGUST 30, 2021

But finding the right influencer for each specific campaign can be a difficult task for marketers because of the many variables that come into play. If you want to launch a truly effective influencer marketing campaign , you need to find the perfect influencer for the job. Campaign Approach: Start by Defining Your Influencer Campaign.

Influencer 52

Influencer Campaign Tips UGC 52

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. If you have a physical location, publish it on your Facebook Page. GoPro is a master at UGC.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

APRIL 6, 2023

Perhaps this is a “Financial Literacy for All” campaign designed to level the investing playing field. Or maybe you’ve noticed you’re not reaching a certain demographic and so choose to target them with a campaign. A properly managed DE&I campaign can do exactly that. We’ll go over more on user-generated content (UGC) below.

Banking 105

Banking Social Media Tips HootSuite 105

Sprout Social

NOVEMBER 16, 2021

Connecting your product catalogs to a social commerce solution also gives brands a chance to curate collections that align with larger campaigns. Using Sprout’s Tag Performance Report, they can analyze and compare performance, which helps them decide how to allocate budgets for different creative assets and ad campaigns.

Social Media 140

Social Media UGC Analysis Conversation 140

Pixlee

SEPTEMBER 27, 2021

People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Once you have a strategy in place, you’ll be ready to move forward and figure out your ROI once your campaign is underway. Collect UGC from Passionate Customers.

Video 52

Video UGC How To Chemicals 52

Sprout Social

SEPTEMBER 2, 2021

To make the most of your campaigns, it’s crucial to understand the tactics and strategies that are proven to work among today’s top retailers. Supplement your existing marketing campaigns to convert prospects into customers. Also, consistently publishing coupon codes, offers, and discounts is fair game for encouraging impulse buys.

Retail 99

Retail Social Media UGC How To 99

Oktopost

AUGUST 10, 2023

In other words, if you’re looking to generate more leads on a limited capacity and budget, then social media publishing is the ideal focus for your team’s efforts and the best way to maximize ROI. This is often referred to as ‘thought leadership’, and it’s unparalleled in terms of the ROI it brings to marketing teams.

Social Media 62

Social Media UGC B2B Sentiment 62

Hootsuite

APRIL 21, 2022

With new features like Meta Pixel and Facebook Shops making it even easier for brands to optimize campaigns and for shoppers to purchase from you, it makes a ton of sense to be selling your goods and services on the OG social network. Knowing how to maximize your paid and organic Facebook campaigns is key to making more sales.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Or maybe you want to incorporate more UGC into your content strategy.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

JANUARY 5, 2022

Instagram tools for publishing and scheduling. Instagram tools for publishing and scheduling. Instagram publishing tools are a must-have for brands, businesses and influencers alike. The ability to schedule and queue up content is a game-changer if you’ve been stuck publishing in real-time or on the fly.

Instagram 135

Instagram Tools Price Hashtag 135

Sprout Social

DECEMBER 14, 2018

As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. For example, marketing teams are going to be interested in campaign-specific performance data. No matter who’s going to see your report, they’re going to want to see hard numbers related to campaigns.

Template 88

Template Templates Report Social Media 88

Ignite Social Media

APRIL 7, 2021

Simply asking them to respond with an emoji or for them to share UGC related to your brand is a great way to start creating a community. The jury is still out on the effectiveness of hashtags on Facebook (even though Facebook keeps trying to make them a thing), but an occasional campaign or holiday hashtag won’t hurt you there.

Organization 187

Organization Social Media Content Analysis 187