Campaign, Focus Group, Reputation and Sentiment

How to supercharge your marketing strategy with AI automation

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy

Strategy Sentiment Patterns Marketing

CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Take Airbnb.

Social Media

Social Media Sentiment Metrics Data

Why it’s time to break up with your biannual brand survey

Sprout Social

MARCH 7, 2022

Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey

Survey Brands Sentiment Template

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. URL shortener.

HootSuite

HootSuite URL Analytics Forums

How to master the 3 pillars of brand reputation management

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

Reputation

Reputation Brands How To Review

The pros and cons of social media

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group.

Social Media

Social Media Crowdsourcing Privacy Comparison

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media

Social Media Social CRM Repository Wiki

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Online Reputation Management comprises of various elements.

Social Media

Social Media Social CRM Reputation Widget

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands

Brands Message Boards Travel Forums

4 overlooked B2B market research methods for understanding your customers

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B

B2B Research Sentiment Marketing

How to collect and mine your social media data for growth

Sprout Social

JULY 6, 2023

From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges. Track conversations around your brand Social is like a 24/7 focus group.

Data

Data Social Media Metrics Analytics

Who’s Driving the Data Movement? Social Media Managers

Buffer Social

JULY 25, 2019

Steve Jobs had a reputation for taking customer research with a grain of salt. ” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. When do you launch a marketing campaign? Case in point: sentiment. Here’s why.

Social Media Management

Social Media Management Data Social Media Sentiment

Social Listening: Best Practices For Growing Businesses

Keyhole.co

MARCH 16, 2023

— Kathryn Birstein (@kbirstein) January 31, 2017 #DeleteUber campaign. Monitor brand campaigns and conversations on Keyhole 3. A few things to track: Sentiment: How many mentions about your brand are favourable or otherwise. Social conversation monitors have different capabilities. You need to track metrics that matter.

Fashion

Fashion Sentiment Collaboration Policies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

How to supercharge your marketing strategy with AI automation

CEOs: If you’re not asking for a social media scorecard, you need to be

Trending Sources

Why it’s time to break up with your biannual brand survey

Dark Social in 2023: Here’s Why (and How) You Should Track It

How to master the 3 pillars of brand reputation management

The pros and cons of social media

Social Media Is CRM

Social Media a CRM perspective

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

4 overlooked B2B market research methods for understanding your customers

How to collect and mine your social media data for growth

Who’s Driving the Data Movement? Social Media Managers

Social Listening: Best Practices For Growing Businesses

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected