Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. This will not only make their onboarding easy but chances to accomplish your campaign goals will get higher. You might chuckle at this one.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 109

Campaign Brands Communities Industry 109

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Create link-bait campaigns with SEO article writing and submission to sites like Article Base and Ezine.

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. She has a Communications degree from the University of Arizona and has won awards from the American Marketing Association, Campaign US, and the Product Marketing Alliance.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. Here, you can filter tweets by language, location, profiles, dates, and more.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. Enhanced brand reputation Monitoring and addressing mentions can help improve your brand reputation. Competitor benchmarking Benchmark your brand’s performance and reputation against competitors to find areas of improvement.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

Analytics 111

Analytics Sentiment Analysis Patterns 111

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 107

Report Brands Library Sentiment 107

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Wouldn’t you be much better at crafting messages that resonate?

Tools 109

Tools Tweetdeck Brands Sentiment 109

Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. We’ve done campaigns in the past where we’ve explored the symbolism of the Pride flag, and another where we highlighted important historical figures of the movement, but this year I wanted to do something different.

Sentiment 120

Sentiment Press Release Analysis Team 120

Keyhole.co

MAY 16, 2023

Reputation management Brand monitoring on media looks after your online reputation, so you respond to negative feedback or complaints in a breeze. Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Analyze their product quality, brand reputation, customer service and online presence. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. However, doing so could also damage your brand’s reputation.

Sentiment 132

Sentiment How To Marketing Analysis 132

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. This may sound self-explanatory but hear us out.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

SEPTEMBER 21, 2023

But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. A more concrete way to measure the success of a social media advertising campaign would be to concentrate on metrics like cost per acquisition (CPA ) and return on ad spend (ROAS).

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

NOVEMBER 7, 2023

Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. With this, you can paint a clear picture of how well your campaign resonates with your audience.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. The goal of the campaign was to inspire creators to present a more inclusive picture of global travel, supporting increased brand awareness while building community.

Skills 110

Skills Template Templates Travel 110

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Your company’s reputation is can be significantly impacted by its social media presence. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. Key features: Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52