Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? As mentioned, the solution involves understanding the patterns of your audience. One way of understanding patterns is through experimentation with posting. With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Kikolani

JUNE 27, 2013

Google Trends enables you to compare search volume patterns across location and time frame, and provides related search terms and comparative volume for them. It’s outstanding when used to uncover seasonal and location-specific inquiry patterns.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. That stuff is important to the business, no doubt.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. billion social media users into a board room for a chat about your latest ad campaign. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JUNE 26, 2023

To understand your customers, build buyer personas to represent the attributes of your most engaged audience and collect data on their behavioral patterns, preferences, demographics, and needs. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms.

Loyalty 122

Loyalty Retail Data Strategy 122

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. From there, you can quickly sort through positive and negative reviews to identify the patterns that will eventually inform your brand reputation management strategy. Listening data. How to create a brand reputation management strategy in 5 steps.

Reputation 124

Reputation Brands How To Review 124

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Themes : If the culture moment sparks several conversations, use themes to categorize and identify patterns in messages. Inside, you’ll find tips on creating memorable content and campaigns that are impossible to scroll past.

Brands 115

Brands Meme How To Advertising 115

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122