Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Communicate with Content After strategic thinking, the key to social media success is content creation. Eventually, no.

Social Media 121

Social Media Strategy CoTweet CoTweet 121