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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data.

Marketing 144
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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

All the different departments and channels silo the customer input and data, with a frustrating customer experience as a result. It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person.

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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? If you’re in the midst of a major social media campaign , you may have to rethink your calendar.

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The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Review 127
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. Understand your ROI Investing in social media campaigns requires careful evaluation of their effectiveness. What is social media analytics in healthcare? social media goals here.

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. Securing the collaboration culture without compromising the speed of innovation or the safety of data.

Company 149
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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.