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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

If you’re in the midst of a major social media campaign , you may have to rethink your calendar. Your clients may have additional data points that can inform your insights and assist in developing a more nuanced response. Review your ad campaigns and consider pausing them until you resume your regular calendar.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Integrate cross-channel data. Create profiles or personas for your core audience segments based on data from various marketing channels. This allows Mapfre to target and personalize their marketing campaigns across all their digital channels. Make sure that you monitor across all your core audience segments (incl.

Marketing 144
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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

All the different departments and channels silo the customer input and data, with a frustrating customer experience as a result. It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person.

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The Promise: President Obama Year One [Book Review]

Justin Levy

I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. Here are some more thoughts that I had on the book.

Review 127
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. Understand your ROI Investing in social media campaigns requires careful evaluation of their effectiveness. What is social media analytics in healthcare? social media goals here.

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What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. The keys to real science are data and experimentation. Perhaps my favorite data set is my giant MySQL table of 100 million retweets. Political words and phrases like “Obama” and “health care.”

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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. Securing the collaboration culture without compromising the speed of innovation or the safety of data.

Company 149