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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Cape Town Facebook page reached 100,000 fans.

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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Which token will you be voting for?

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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Running a successful Facebook contest for your business doesn’t happen by luck. A well thought-out Facebook contest can help you: Increase engagement. If you want to run your best Facebook contest, here’s your guide! How to Run a Successful Facebook Contest for Your Business. Product development crowdsourcing.

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Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

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14 types of social media every marketer should know

Sprout Social

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. Directly connect with others. Video sharing sites.

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale. VSCO: Black Joy Matters. Stay tuned.

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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource.