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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. billion the city invested to welcome over 1.5

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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. Celebrating the first #Nike hashtag was an incredible idea. Sprinkle in shout outs.

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Use Instagram to Create Visual Engagement

Mindjumpers

The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community. Also, Threadless uses the hashtag (#) function to start conversations about different subjects relevant to their brand and indicate the theme of the photo, such as #tshirt or #threadfans.

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Pernod Ricard: Crowdsourcing App. The technology uses crowdsourcing to surface hateful speech at scale. VSCO: Black Joy Matters. Stay tuned.

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The pros and cons of social media

Sprout Social

Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Ability to crowdsource.

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5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. While many are still not able to go to a gym and are staying safe at home, fitness brands have to shift the focus of messaging in their marketing campaigns. Get Creative with Your Messaging. Free Online Classes.

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