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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. When viewing your campaigns, ad sets or ads, select one or more by checking the box to the left. CTR (link).

CPC 60
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. campaigns only. All results are based on U.S. To download the full report, go to [link].

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Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns? Simply log into Compass with your Facebook account and select one of your 20 latest ad campaigns. I was delighted to see that my female, 25-34 demo got the lion’s share of my campaign.

Tools 63
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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. If you have a high volume of content, it could also be worth segmenting benchmarks further by looking at content series/campaigns or featured products. Driving traffic?

Nielsen 120
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

When creating a campaign within Power Editor, select the new “Lead Generation” objective. You also have the option of using CPC bidding. In terms of invalid email addresses, a small sample test has shown no issue with this. I’m going to step you through how it’s done within Power Editor. Link headline.

Video 120