Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. The last two are optional and are used specifically for tracking paid campaigns. Campaign source. Sample code: utm_source=facebook.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. When viewing your campaigns, ad sets or ads, select one or more by checking the box to the left. CTR (link).

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

OCTOBER 7, 2015

While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. When creating a campaign within Power Editor, select the new “Lead Generation” objective. You also have the option of using CPC bidding. Link headline.

Video 120

Video Insurance Facebook Automotive 120

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. There is a long list of reasons why that campaign didn’t work out.

Cost 113

Cost Conversation Facebook Sample 113

Jon Loomer

FEBRUARY 17, 2017

If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Similarly, Facebook needs volume in order to optimize for a conversion. Use a link (single link or carousel) when your primary objective is driving traffic or conversions. Experiment.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JULY 25, 2019

The very best social media managers are picking up data points all day long: what topics are resonating with audiences today , what posts are taking off and which aren’t, what conversations are people starting, what’s getting clicked, liked, and replied to. When do you launch a marketing campaign? Are they positive?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67