Ignite Social Media

MARCH 23, 2020

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

MARCH 8, 2023

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. But if I’m only running ad sets optimized for conversions (Quality Visitors), this will be possible.

Eventful 197

Eventful Newsletter CPM CPC 197

Hootsuite

MAY 3, 2021

They provide precise data about conversion and traffic sources. Sample code: utm_source=facebook. Examples: cpc, organic_social. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. UTM code: utm_source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Jon Loomer

JANUARY 19, 2017

Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

OCTOBER 7, 2015

While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. You also have the option of using CPC bidding. In terms of invalid email addresses, a small sample test has shown no issue with this. You can also manually set the value of that lead.

Video 122

Video Insurance Facebook Automotive 122

Jon Loomer

MAY 20, 2015

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example.

Cost 113

Cost Conversation Facebook Sample 113

Jon Loomer

FEBRUARY 17, 2017

If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. Similarly, Facebook needs volume in order to optimize for a conversion. Use a link (single link or carousel) when your primary objective is driving traffic or conversions.

Advertising 167

Advertising Facebook CPC CPM 167