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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization. Test #2 Results Here are the results from the second test. A few observations… 1.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Sample code: utm_source=facebook. Examples: cpc, organic_social. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. Sample code: utm_content=video_ad. So, using all the sample codes above, the link with UTM parameters would be: [link].

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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Search engine advertising continues to show healthy growth as impressions in Q4 2012 grew 11 percent YoY and total clicks grew 4 percent.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10

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Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Here’s a sample of the results I received. And I was surprised to see that there was almost equal reach and play among iPhone and Android users. As if I need another reason to love Canada…).

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Reach relies on so many different factors there is no consistent assumption of how much reach a post might get. Driving engagements? Driving traffic?

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