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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

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How to Drive Business with Your Facebook Strategy

Ignite Social Media

From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. Optimize Your Current Strategy.

Strategy 142
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

It lets you measure the results of your campaign and understand how well your investment is paying off. You can also use these insights to increase the reach, engagement and ROI of your next video. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Ad cost (CPM, CPE, CPC, CPCon).

Metrics 131
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Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

Hootsuite

Check out our results below, along with our top takeaways to inform your own strategy. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views.