Jon Loomer

FEBRUARY 27, 2023

We know that there’s a huge hole in Facebook ads optimization if you optimize for surface-level metrics. It just cares whether you get the thing you asked for at the lowest cost. If you set up a Traffic campaign, there are two primary ways that you can optimize: Link Clicks or Landing Page Views. Even better?

CPM 190

CPM CPC Eventful Cost 190

Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI.

ROI 136

ROI Metrics HootSuite CPM 136

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. CPC stands for Cost Per Click. It’s a very common metric for paid social advertising. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. CPV is short for Cost Per View.

Social Media 124

Social Media CPA CPM CPC 124

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Hootsuite

FEBRUARY 23, 2023

Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads.

CPM 135

CPM Tools Facebook How To 135

Jon Loomer

MAY 3, 2023

This is relevant to ad costs for a couple of reasons. But that additional time is isolated to these other countries which typically represent the lowest ad costs. It’s tough to say how significant increased activity leads to the 17% drop in ad costs and a 26% increase in impressions, but it is likely a factor.

Price 180

Price CPM Cost Advertising 180

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

Report 152

Report CPM CPC Facebook 152

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Social Media Definitions.

Social Media 171

Social Media CPC CPA Aggregator 171

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Click (CPC): The average amount of money you’ve spent on a click.

Analytics 154

Analytics Brands CPA Overview 154

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Then I select the metrics I want to track. Cost Per Result. Cost Per Website Purchase. CTR (Link).

Organization 166

Organization CPA Facebook CPM 166

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements.

Report 131

Report Social Media Metrics Team 131

Jon Loomer

JANUARY 29, 2019

A high Facebook ad frequency is often the culprit when a campaign stops performing. for two different campaigns, one with RHC and one without. You’re likely to see less negative feedback from the campaign that includes RHC because these ads are more easily ignored. Length of campaign. Is the campaign profitable?

How To 167

How To Facebook CPM Campaign 167

Jon Loomer

MAY 20, 2015

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume that once they start the campaign, the money will roll in. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Your focus is on the cost per desired action.

Cost 113

Cost Conversation Facebook Sample 113

agora pulse

JANUARY 9, 2020

Cost: On average, micro-influencers cost 1.5x This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. Some ways to repurpose content include: Email.

Social Media 96

Social Media CPM ROI Marketing 96

Sprout Social

AUGUST 3, 2022

When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign. In-feed video ads. Bumper ads. Outstream ads.

YouTube 111

YouTube Advertising CPA Cost 111

Sprout Social

APRIL 12, 2022

Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Companies want to keep their costs low. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

Facebook 123

Facebook How To Metrics Hashtag 123

agora pulse

JUNE 6, 2017

You can set automation rules at the campaign, ad set and ad level, giving you the power to automate at whatever level you require. You can set conditions based on: Cost per Website Add of Payment Info. Cost per Website Add to Cart. Cost per Website Add to Wishlist. Cost per Website Registration Completed.

Facebook 128

Facebook CPM Cost Notification 128

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

agora pulse

JULY 17, 2020

Select the Right Metrics. Along with identifying goals, you must identify the corresponding metrics that allow you to measure progress. Some metrics that align with common social media goals are to: Build brand awareness. However, if you’re concentrating on a specific campaign, you’ll only want to highlight select platforms.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

SEPTEMBER 30, 2020

With Sprout’s powerful analytics, you choose the metrics and Sprout pulls the Top Posts into your LinkedIn Pages report. It’s equally important to know what your audience doesn’t react to, so even metrics that are perceived as “underperforming” are very telling. The lower the cost, the better. Pick your ad format.

Organization 104

Organization LinkedIn Strategy Social Media 104

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. For example, if your maximum bid is $4 and Google determines that your cost per click is $2, then you get that ad placement! Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145

Keyhole.co

FEBRUARY 20, 2023

If you want to create a powerful and effective marketing campaign, you’ll need to understand how these two roles differ and how you can measure their effectiveness in the form of ROI. They develop and deliver content for your marketing campaigns. Is this a campaign focused on awareness of your company? What is a creator?

ROI 59

ROI Influencer Marketing How To 59

agora pulse

SEPTEMBER 23, 2020

Attach a metric to your social media goal, so that you can monitor progress. The company’s business goals can usually translate to a social media metric, such as: Raising awareness for a new product = Reach and social media mentions. More web traffic = CTR (click-through rate) from your social media posts or campaigns.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Facebook claims these changes have led to increased reach and lower video ad costs — both good things for you. What each metric means? Think you don’t have time to learn deep Facebook ads strategies, or manage campaigns? Go with a single image or carousel ad.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. Need to run a campaign on TikTok? Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

Social Media 145

Social Media HootSuite Metrics CPC 145

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.

Mobile 90

Mobile Engagement Organization Video 90

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Benchmarking against competitors.

Analytics 52

Analytics Social Media ROI Metrics 52

Jon Loomer

FEBRUARY 17, 2017

You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? They are secondary or tertiary metrics. Worry most about your Cost Per Desired Action.

Advertising 167

Advertising Facebook CPC CPM 167

Hootsuite

APRIL 8, 2021

Track the right performance metrics. With your goals defined, it’s easier to identify important social media metrics to monitor. These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. If you’re using paid ads, conversion metrics also include cost per click and CPM.

Instagram 145

Instagram How To HootSuite Hashtag 145

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40

Cost Advertising Price Facebook 40

Jon Loomer

JULY 2, 2015

” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. At the left you’ll see an “All Campaigns” dropdown… You have the option to view results by… This Account. All Campaigns. All Ad Sets.

Facebook 114

Facebook CPA CPM Campaign 114