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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Case Studies : These are the B2B equivalent of product reviews.

comScore 299
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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Share this on Technorati. Tweet This!

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Search Engine Optimization Job Opening: Ecommerce SEO

Bill Hartzer

– Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. – Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). Reporting & Analysis.

SEO 136
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

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Social Media Invading Search Territory

Proactive Report

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Marketers are now using TikTok to amplify Instagram campaigns and vice versa. According to recent research, 89% of customers expect companies to act with integrity at all times. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. TikTok Example.