agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. What’s the Latest in Social Media?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

OCTOBER 23, 2023

But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. What your specific social media team does can vary wildly. But we can help!

Skills 81

Skills Team Social Media HootSuite 81

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

Team 129

Team Social Media Management Skills Trends 129

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. Read on to learn how you can design a simple yet effective TikTok campaign strategy. Feature User-Generated Content (UGC).

Campaign 52

Campaign UGC Hashtag Influencer 52

Pixlee

OCTOBER 28, 2019

The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . for larger influencer campaigns. Micro-Influencers.

Influencer 59

Influencer Marketing Authentication Privacy 59

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Waxing UnLyrical

SEPTEMBER 18, 2013

Nurture Campaigns: Add the attendees into your nurture campaign, and carefully pick thought leadership pieces to send them. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Eventful 195

Eventful Hashtag Community building Tumblr 195

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

FEBRUARY 10, 2021

Running a busy marketing agency like Contentworks, this tool is essential for planning. . With 2020 seeing an increase in social media usage due to globally enforced government lockdowns, brands had a great opportunity to build community. This is a fun way to stay relevant and build a strong social media presence.

Organization 207

Organization Social Media UGC How To 207

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

agora pulse

APRIL 4, 2019

Because so many people are interacting with a brand across multiple channels and multiple touch points, having a strong omnichannel integration can increase the overall effectiveness of your marketing efforts and keep people moving through the digital sales funnel more successfully. Set Up Distinct Funnels. Here’s how you can do that.

Social Media 107

Social Media Content Campaign Authentication 107

Ignite Social Media

MAY 26, 2023

Writing is no exception; AI can be used to generate content for marketing campaigns or automate blog entries. Data — Source data or examples From that, here’s a well-written prompt you can use: Imagine you’re a full-time content creator working at a social media marketing agency (tone). SOCIALCRAFT.AI

Content 78

Content How To Social Media Management Social Media 78

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. Your Social Media Content Marketing Checklist.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Samir Balwani.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 141

Strategy Metrics Hubspot Retail 141

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Published on.

Template 92

Template Templates Social Media Video 92

Hootsuite

APRIL 21, 2021

Whether you’re a seasoned Instagram expert trying to understand the latest algorithm change or wondering whether to switch to an Instagram Creator account or Instagram Business account , taking Instagram courses is a great way to help you build the best Instagram marketing strategy possible. Community building.

Course 131

Course Training Skills Instagram 131

Buffer Social

APRIL 6, 2017

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work. Today, we’d love to share our marketing team’s favorite tools!

Tools 111

Tools Marketing Survey Team 111

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 88

Social Media Content Airlines Authentication 88

Hootsuite

MARCH 29, 2021

As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Hootsuite’s LinkedIn marketing strategy involves a mix of posts with and without links. Methodology. Try it for Free.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Convince & Convert

JULY 26, 2012

The talk was well received and mainly focused on how we can utilize the communication tools we have today to inspire change and social good around the world. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. Find and communicate your focus.

Communities 125

Communities How To Community building Social Media Management 125

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Use It In Your Ad Campaigns.

UGC 122

UGC Social Media Content Notification 122

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Buffer Social

SEPTEMBER 28, 2016

There are so many of these voices in the marketing space that have been influential for me and the team! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s How marketers and brands can start user-generated campaigns of their own.

Brands 40

Brands Content UGC Social Media Management 40

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. What does engagement mean on Facebook? Get the calculator now!

Engagement 145

Engagement Facebook HootSuite Groups 145

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

agora pulse

JANUARY 17, 2018

We’re a few weeks deep into the new year, and amid resolutions and personal goals, it’s also important to take a close look at our marketing goals, too. That’s where a social media audit comes into play. They allow you to examine your community-building efforts from all angles. What do you think?

Social Media 101

Social Media Metrics Analytics Patterns 101

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Social Media Manager.

Team 40

Team Social Media How To Social Media Management 40

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. He did the same when he was taking over our Buffer Instagram Stories while Brian, our Social Media Manager, took over his.

Instagram 69

Instagram Influencer Brands Upcoming 69

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. While preparing the marketing materials for your upcoming launch or announcement, create a few more vertical designs for your Instagram Stories.

Instagram 75

Instagram Influencer Brands Upcoming 75

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Company 62

Company Social Media Guidelines B2B 62

Buffer Social

JANUARY 18, 2017

In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results. Let’s get started… 9 social media goals for your team (and how to track them). Drive traffic to your website. Boost brand engagement.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Sprout Social

APRIL 26, 2023

Sure, businesses can pour hours upon hours into their social without seeing much in return beyond a few vanity metrics. On the flip side, so many brands are killing it with paid and organic campaigns alike. Plus, businesses these days must have a social presence of some sort. The same rules apply to uncover your social ROI.

ROI 98

ROI Social Media How To Metrics 98

Sprout Social

MAY 4, 2017

Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management. What is the purpose of expending this effort?

Products 97

Products Social Media Tips Marketing 97