Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. Canadians love social media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

FEBRUARY 23, 2013

However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Bloggers offer brands enhanced value through their own social media activity.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MAY 11, 2013

The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. Ottawa Zoomers Show.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. This means tracking what really matters in achieving the campaign objectives. Where does content fit into the online discussions and communities that are key to success?

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. Successful social media marketing to moms. Facebook’s little secret.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. PR pros have been building positive relationships with influencers since the dawn of the profession.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Community Management. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

AUGUST 1, 2018

After a one-week summer vacation hiatus, here’s my weekly Top 5 social media must-know news for marketing communications professionals. Social media users can receive voice messages on mobile and on web. Linkedin, Facebook, Instagram and Snapchat all feature. Voice messaging comes to LinkedIn.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

APRIL 26, 2015

Even with the likes of Instagram, Pinterest and Snapchat gaining traction, Twitter remains crucial to PR campaign success. I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 7, 2012

Related posts: Women in social media. Social media boosts campaigns. It’s probably an accurate reflection of users’interests; interesting that there are no major brands mentioned (other than sport). Betty White flogs insurance via YouTube. Click here to start to receive my newsletter. Related articles.

Trends 299

Trends Twitter Insurance Sports 299

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Content 319

Content Marketing Curation Template 319