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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 124
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6 Email marketing templates that drive results

Sprout Social

Improving user experiences using customer feedback from surveys. Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique.

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Top 5 Facebook Promotion Types

Harp Interactive

Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. When someone enters a campaign within a social network they can invite their social network friends with a few clicks of their mouse.

Types 317
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Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. In fact, if used right, unboxing videos can help create product awareness, promote seasonal deals and campaigns, and boost engagement. Make the package a branding experience.

Video 98
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Actionable Listening Promotes Real-Time Engagement

Mindjumpers

This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Here’s our guide on how to become the ultimate listener. Facebook Updates News Feed.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.

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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Brands are defined more by their community than by who they say they are. The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. A strong brand has an active community of consumers. What Defines an Ecommerce Brand in 2022?