Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. A new extension of Ikea Singapore’s “ Improve Your Private Life ” campaign does just that. Consider this a mini focus group to power a broader campaign or piece of content. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Invite people from your email list to an informal focus group on the phone. re-engagement campaigns can improve list health.

Training 20

Training Eventful Tips Analytics 20

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Curation Underpins thought leadership, relationships and partnering and creates audience value. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Community Management. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JUNE 26, 2023

Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels. Use automation software to automate and optimize your omnichannel marketing campaign across different platforms. Talk to stakeholders who regularly interact with customers.

Loyalty 122

Loyalty Retail Data Strategy 122

Writtent Blog

OCTOBER 1, 2013

For years, marketers have known that first impressions are everything, and have worked incredibly hard in teams to craft a perfectly-compelling introduction for their campaigns. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Buffer Social

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. When do you launch a marketing campaign? A lot of times, people don’t know what they want until you show it to them. ”. Well, on social media, guess what?

Social Media Management 67

Social Media Management Data Social Media Sentiment 67