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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. The Recalcitrant Social Media Cheerleader. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.

Case Study Study Social Media Repository

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Social CRM is still confusing. eMarketer ).

Social Media B2B Marketing SEO

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Trending Sources

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI

ROI Case Study Bazaarvoice Klout

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. How are you integrating social media into other programs? How to use customer-generated content to increase sales.

Social Media Strategy Tourism Social CRM

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. I’m trying to understand how such a great campaign could have a foundation that is so unstable. Your Web site. At a minimum.

Social Media Content Analysis Sports

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay. Blogging is a commitment to yourself and anyone reading.

Metrics

Metrics Strategy How To Tourism

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Bravo, man.

Social Media Strategy Consultant Web 2.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media B2B Strategy Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

CSR

CSR Social Media Strategy Consultant

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media Consultant Health Care Questions

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If

Social Media Strategy CoTweet CoTweet

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. It has to come from you.

Social Media B2B Company Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media Strategy Influencer Case Study

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) applications like Facebook, Twitter, Skype, etc. Hope that helps!

Social Media Radian6 Strategy SM2

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media Consultant Social CRM eBook

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media Social CRM Loyalty Web 2.0

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics

Metrics Social Media eBook Social CRM

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media Strategy YouTube LinkedIn

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. For a full day of social media plus storytelling, watch for a Social Story Conference near you. It was before the birth of social media and was heavy print, tv and billboards. Simple yet telling.

Social Media Strategy Social CRM Consultant

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets.

Social Media Strategy Automotive SEO

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media Tools Strategy Tips

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Whether B2B or B2C, customers are buying based on what they need. How can I help you?

Social Media Strategy Mobile Consultant