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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Who has time for this?

Industry 231
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the last couple of decades, the spectacular rise of digital platforms and social media has revolutionized the way that brands reach their consumers and the way in which they interact with each other. For example, imagine you were thinking of buying a new car. It may put you off buying the car altogether.

Brands 185
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# Buy your own product.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0 125
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

Gov 2.0 126
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Weekly Roundup: Around The World

Waxing UnLyrical

This assumes that while I was sipping my morning tea on my deck, Back Yard Squirrel hasn’t chucked an acorn or several my way to brain me into buying a new bird feeder he can get into. See, I love traveling. Why: Peregrination + philanthropy using social media = paradise. He broke the last one. Off we go.

Travel 125