Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. – [link] – I realize not much has changed (yet), but … interested in your take.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

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JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

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AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 143

Social Media Strategy Tourism Social CRM 143

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JUNE 2, 2010

No longer are your friends actual people that you have met in real life and had a conversation with instead friends are now a metric of popularity where many feel if they have a greater number they are superior. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I recommend picking three solid metrics to track. Then this is the blog post for you.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

APRIL 15, 2010

And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Thanks for the Radian6 mention.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

MARCH 23, 2010

As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As That would be a fun discussion, right?

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

AUGUST 18, 2010

Once we can start to get those metrics for clients, the conversation will be much easier to have. Jay Baer’s post, “The 8 Wrong Questions PR Firms Are Asking About Social Media,” he discusses the pressure digital agencies undergo, when taking care of a brand’s social [.] They don’t care.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

JUNE 11, 2010

And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. I know it.

Upcoming 126

Upcoming Project News Social Media 126

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JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

AUGUST 26, 2010

It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape. link] [link] Suzanne Nasco #metrics for SM class! RT @jaybaer: If Excel doesn't frighten you, this may be a social listening tool you love.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. s to ask before buying, ESP! Historical data seemed more robust as well. link] martin s.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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SEPTEMBER 1, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Would You Try It With a Fox?

Social Media 121

Social Media Consultant Social CRM eBook 121

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APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I don't want to play Mafia Wars, buy a cartoon pig or anything else. I love Twitter. I'm not even going to try. Those are the people I am interested in. to people like me.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. That’s step 1.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Each day the web becomes more social.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] [link] Jennifer Devitt 3 Ways Facebook is Killing Your Website Convince & Convert [link] I DONT buy it! Each day the web becomes more social.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. The area of “metrics integration&# is especially interesting. Probably none. But maybe a model to watch.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. That’s why I don’t work for companies like that anymore (and probably won’t buy from them, either!). They have motivations that are specific, particular and important. Good post, Jay!

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. You can’t get half elected.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? Companion blog post.

Social Media 128

Social Media Strategy Report Buy 128